In a bid to expand the reach of its “Truth” antismoking campaign, the American Legacy Foundation is once again teaming up with MTV, locking in a five-week integration with the network’s unscripted series, Made.
Per terms of the deal, MTV will run a pair of two-minute “Truth Rider Challenge” interstitials in each of the next five episodes of Made. The first clip introduces viewers to Natalie and Jeremy, two Made alumni who will compete for a seat on the Truth Rider tour bus.
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