MTV is looking to cash in on its refurbished street cred, creating a new advertising unit designed to help sponsors more effectively connect with the core millennial demo.
Launched with an eye toward making the most of MTV’s in-house research, marketing, ad sales and programming properties, MTV Scratch will work alongside select clients to develop creative targeted to the 12-34 crowd. Depending on the objective of a particular campaign, the MTV Scratch creative could run across the Viacom cable networks, which include Comedy Central, Nickelodeon, VH1, Spike TV, TV Land and the flagship channel.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in