Starbucks has given one of its best-selling coffees a new name and packaging. The move comes as the coffee giant looks to increase awareness of its community volunteerism efforts.
Gold Coast Blend—sold since 1987 and considered Starbucks’ “biggest and most flavorful blend,” per the company—has been renamed to Gold Coast Blend: Morning Joe Edition. The naming is not coincidental. Starbucks earlier this year announced a partnership with MSNBC’s Morning Joe talk show, and charity-themed events were part of that deal.
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