MSG, Lincoln Mercury Partner for Off-Season Knicks Package | Adweek MSG, Lincoln Mercury Partner for Off-Season Knicks Package | Adweek
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MSG, Lincoln Mercury Partner for Off-Season Knicks Package

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MSG has signed Lincoln Mercury as the presenting sponsor of the off-season hoops package Knicks Summer League Basketball, a series of five exhibition games that will air July 14-20.
 
Per terms of the deal, Lincoln Mercury brands will be featured in traditional 30-second spots, opening/closing billboards and via integration within on-air profiles of select Knicks starters.
 
Monday