MRC, Second City Form 'Quarantine' | Adweek MRC, Second City Form 'Quarantine' | Adweek
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MRC, Second City Form 'Quarantine'

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NEW YORK Media Rights Capital and the Second City are partnering for an online comedy venture.

The project, dubbed "The Second City's Quarantine," will launch this year and feature original material from the improv troupe's current roster and alumni network, which includes Tina Fey, Steve Carell and Bob Odenkirk.

MRC digital media president Dan Goodman said the talent involved in the project is being finalized and that the site should launch with six or seven "mini-shows."

The venture would have a stand-alone site and also be syndicated through the Web. Goodman said there will be more announcements coming regarding distribution.

Goodman added that the venture also would present "interesting and innovative" opportunities for marketers, and it plans to "bring brands into the story." It's a natural fit for the Second City, he said, which has a division devoted to corporate events and training.

"They really understand how to bring creativity and humor into the corporate environment," Goodman said.

Formed by University of Chicago students in the late 1950s, Second City has touring companies, theaters in several cities and a TV, film and new-media division with offices in Los Angeles.