More Shared Dominance for the Week of June 22 | Adweek
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More Shared Dominance for the Week of June 22

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Wednesday, July 1, 2009
 
Prime-Time Metered Market Tuesday Ratings:

CBS Wins; NBC Expected to Dominate Among Adults 18-49

 
National Ratings in Prime-Time:

Week of June 22, 2009

 
Ratings Box:
What’s Hot/What’s Not
 

On the Air Tonight:
Prime-Time Programming Options 

 
TV Tidbits:
Notes of Interest
 
TV Trivia Time:
Calling Mayberry
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CBS Wins; NBC Expected to Dominate Among Adults 18-49

 
Tuesday 6/30/09
 

              HH
          Rtg/Shr

CBS   6.4/11
NBC 6.2/10
ABC 2.4/ 4
Fox    2.0/ 3
CW    0.7/ 1
 
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-Percent Change From the Year-Ago Evening (Tuesday, July 1, 2008):
CBS: +16, NBC: -10, CW: -30, ABC: -48, Fox: -55

  
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-Yesterday’s Winners:

NCIS R (CBS), America’s Got Talent (NBC), The Mentalist R (CBS)

 
-Yesterday’s Losers (Excluding Repeats):

The Superstars (ABC), Better Off Ted (ABC), Hitched or Ditched (CW), Primetime: Family Secrets (ABC)

 
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-Ratings Breakdown:

CBS led this last Tuesday in June in the overnights with its combination of repeats of NCIS (#1: 6.7 rating/12 share) and The Mentalist (#2: 6.9/11) from 8-10 p.m., and an original edition of 48 Hours themed “Michael Jackson: Picking up the Pieces” (#1: 5.6/10 at 10 p.m.). Needless to say, the flood of ongoing programming focused on the King of Pop continues.

 

Second in the overnights (and an expected first among adults 18-49) was NBC’s line-up of a repeat of America’s Got Talent (#2: 5.5/10), an original installment of America’s Got Talent (#1: 7.9/13 -- top-rated show of the evening) and a repeat of Law & Order: SVU (#2: 5.2/ 9). 

 

Finishing in the distant No. 3 spot was ABC, with a considerable 61 percent deficit behind second-place NBC. Week two of ABC summer entry The Superstars does not live up to its title, with a mere 2.6/ 5 in the overnights from 8-9:30 p.m. Take a look at the half-hour breakdown:

 

The Superstars (ABC)

8:00 p.m.: 2.8/ 5 (#3)

8:30 p.m.: 2.8/ 5 (#3)

9:00 p.m.: 2.3/ 4 (#3)

 

Next on the alphabet net was an original installment of sitcom Better Off Ted (#4: 1.2/ 2 at 9:30 p.m.), followed by summer newsmagazine Primetime: Family Secrets at a last-place 2.8/ 5 at 10 p.m. Given the abysmal performance for Better Off Ted (which could be an historical low in the Tuesday 9:30 p.m. half-hour for ABC), the network should rethink its decision to bring it back in midseason. Forget the underserved critical accolades and just swing the axe, ABC.

 

Elsewhere, Fox aired a repeat of Reese Witherspoon theatrical Legally Blonde (#4: 2.0/ 3 from 8-10 p.m.). And the CW closed the evening with its combination of a repeat of 90210 (#5: 0.6/ 1), which did not exactly set the water-cooler on fire in season one, and the season (or series) finale of inane CW reality/competition Hitched or Ditched (#5: 0.9/ 2). Based on the numbers, this should be the last we will be seeing of Hitched or Ditched.

 

Source: Nielsen Media Research data (R = repeat)

 
_____________________________________________________________________________
 

National Ratings in Prime-Time:

Week of June 22, 2009

 

Three networks shared low-rated leadership on the sleepy week of June 22, with CBS first in households and total viewers; NBC No. 1 among adults 18-49 and adults 25-54; and Fox tops in the adult 18-34 demo. CBS had now been the most-watched network in four of the last five weeks. Coverage of the death of Michael Jackson flooded the airwaves at the tail-end of the week, with the passing of both Jackson and Farrah Fawcett accounting for five hours of Friday’s line-up (including an encore telecast of NBC documentary Farrah’s Story).

 

Elsewhere, ABC finished third in four of the five surveyed categories (tied with CBS in adults 18-49 and fourth among adults 25-54), while MyNetworkTV outdelivered last-place The CW for the fifth consecutive week. Excluding gains for MyNetworkTV (which remains on the plus side without Friday Night Smackdown! in the year-ago mix), year-to-year losses was the common observation.  The biggest loser: The CW, with erosion of as much as 50 percent among adults 18-49 and what could very well be its lowest rated week ever.

 

There were two series premieres this week -- NBC’s The Philanthropist and ABC reality/competition The Superstars, which is based on the old Wide World of Sports franchise. Leading out of America’s Got Talent on Wednesday gave 10 p.m. occupant The Philanthropist a boost, with 7.12 million viewers (#16 overall) and a 1.9/ 6 among adults 18-49 (tied for #12). But a repeat of CBS’ competing CSI: NY had more viewers (7.43 million), and the retention out of America’s Got Talent was moderate at 68 percent in total viewers and 61 percent in the demo. The Superstars, meanwhile, kicked-off with a disappointing 4.27 million viewers (#48) and a 1.5/ 5 among adults 18-49 (#25t) in the Tuesday 8-9:30 p.m. block.

 

In season-finale news, NBC’s monotonous I’m a Celebrity…Get Me Out of Here! was nothing to boast about, with 4.33 million viewers (#45t) and a 1.5/ 5 in the demo (#25t) in the Wednesday 8 p.m. hour. Also original was the conclusion of ABC miniseries Impact at a soggy 4.39 million viewers (#42) and a 1.1/ 3 among adults 18-49 (#47t) in the Sunday 9-11 p.m. block. And the new season of summer newsmagazine Primetime: Family Secrets launched with 3.34 million viewers (#70) and a 1.1/ 3 among adults 18-49 (#47t) in the Tuesday 10 p.m. hour.

 

Here are the final national ratings for the week of June 22, 2009 (with percent change versus the comparable year-ago week in parentheses), followed by the summer series scorecard, and the top 20 rated programs of the week.  

 
-Households:

CBS: 4.3 rating/8 share (- 2), NBC: 3.6/ 7 (-10), ABC: 2.9/ 5 (-12), Fox: 2.6/ 5 (-26), MNTV: 0.8/ 2 (+14), CW: 0.6/ 1 (-45)

 

-Total Viewers:

CBS: 6.51 million (- 1), NBC: 5.52 (-13), ABC: 4.47 (-12), Fox: 4.20 (-26), MNTV: 1.26 million (+31), CW: 920,000 (-46)

 

-Adults 18-49:

NBC: 1.6 rating/5 share (-16), Fox: 1.5/ 5 (-25), CBS: 1.3/ 4 (-13), ABC: 1.3/ 4 (-24), MNTV: 0.4/ 1 (no change), CW: 0.3/ 1 (-50)

 

-Adults 25-54:

NBC: 2.0/ 6 (-13), CBS: 1.8/ 5 (-10), Fox: 1.7/ 5 (-23), ABC: 1.6/ 5 (-20), MNTV: 0.4/ 1 (no change), CW: 0.4/ 1 (-33)

 

-Adults 18-34:
Fox: 1.5/ 5 (-21), NBC: 1.1/ 4 (-21), ABC: 1.0/ 4 (-29), CBS: 0.8/ 3 (-11), MNTV: 0.4/ 1 (+33), CW: 0.4/ 1 (-33)

 
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Summer Series Scorecard (In Order of Total Viewers):

 

Wipeout (ABC) - Wednesday 8 p.m. 

Viewers: 7.80 million (#10), A18-49: 2.8/ 9 (#4)

 

So You Think You Can Dance (Fox) – Wednesday 8 p.m. (two hours)

Viewers: 7.62 million (#11), A18-49: 2.9/ 9 (#3)

 

The Philanthropist (NBC) – Wednesday 10 p.m. (premiere)

Viewers: 7.12 million (#16), A18-49: 1.9/ 6 (#12t)

 

So You Think You Can Dance (Fox) – Thursday 9 p.m.

Viewers: 6.89 million (#18), A18-49: 2.5/ 8 (#5t)

 

The Bachelorette (ABC) – Monday 8 p.m. (two hours)

Viewers: 6.76 million (#19), A18-49: 2.3/ 7 (#7t)

 

Merlin (NBC) – Sunday 8 p.m.

Viewers: 4.34 million (#44), A18-49: 1.1/ 3 (#47t)

 

I’m a Celebrity…Get Me Out of Here! (NBC) – Wednesday 8 p.m. (season or series finale)

Viewers: 4.33 million (#45t), A18-49: 1.4/ 5 (#35t)

 

I’m a Celebrity…Get Me Out of Here! (NBC) – Tuesday 8 p.m.

Viewers: 4.33 million (#45t), A18-49: 1.5/ 5 (#25t)

 

Merlin (NBC) – Sunday 9 p.m.

Viewers: 4.31 million (#47), A18-49: 1.1/ 3 (#47t)

 

The Superstars (ABC) – Tuesday 8 p.m. (premiere, 90 minutes)

Viewers: 4.27 million (#48), A18-49: 1.5/ 5 (#25t)

 

I Survived a Japanese Game Show (ABC) – Wednesday 9 p.m.

Viewers: 3.99 million (#56), A18-49: 1.5/ 5 (#25t)

 

Here Come the Newlyweds (ABC) – Monday 10 p.m.

Viewers: 3.89 million (#57), A18-49: 1.4/ 4 (#35t)

 

Mental (Fox) – Tuesday 9 p.m.

Viewers: 3.51 million (#64), A18-49: 1.1/3 (#47t)

 

Primetime: Family Secrets (ABC) – Tuesday 10 p.m. (season premiere)

Viewers: 3.34 million (#70), A18-49: 1.1/3 (#47t)

 

The Goode Family (ABC) – Friday 8:30 p.m.

Viewers: 1.67 million (#83), A18-49: 0.5/ 2 (#79t)

 

Hitched or Ditched (CW) – Tuesday 9 p.m.

Viewers: 1.14 million (#86), A18-49: 0.5/ 1 (#79t)

 
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Top 20 Rankings

 

-Total Viewers:

America’s Got Talent – Tuesday (NBC): 11.46 million, NCIS R (CBS): 11.09, America’s Got Talent – Wednesday (NBC): 10.40, The Mentalist R (CBS, Tues. 9 p.m.): 9.15, 60 Minutes R (CBS): 8.79, CSI R (CBS): 8.74, Two and a Half Men R (CBS): 8.69, 20/20 (ABC, Thurs. 10 p.m.): 8.17, CSI: Miami R (CBS): 8.01, Wipeout (ABC): 7.80, So You Think You Can Dance – Wednesday (Fox): 7.62, Criminal Minds R (CBS): 7.56, CBS News – Michael Jackson: 7.47, CSI: NY R (CBS): 7.43, The Big Bang Theory R (CBS): 7.23, The Philanthropist (NBC, premiere): 7.12, 48 Hours Mystery R – Tuesday (CBS): 6.96, So You Think You Can Dance – Thursday (Fox): 6.89, The Bachelorette (ABC): 6.76, Dateline – Friday (NBC): 6.74

 

-Adults 18-49:

America’s Got Talent – Tuesday (NBC): 3.2 rating/10 share, America’s Got Talent – Wednesday (NBC): 3.1/ 9, So You Think You Can Dance – Wednesday (Fox): 2.9/ 9, Wipeout (ABC): 2.8/ 9, So You Think You Can Dance – Thursday (Fox): 2.5/ 8, Two and a Half Men R (CBS): 2.5/ 7, The Bachelorette (ABC): 2.7/ 7, The Big Bang Theory R (CBS): 2.3/ 6, 20/20 (ABC, Thurs. 10 p.m.): 2.2/ 7, Dateline – Friday (NBC): 2.0/ 7, Family Guy R (Fox): 2.0/ 6, The Philanthropist (NBC, premiere) and CBS News – Michael Jackson: 1.9/ 6 each, CSI: Miami R (CBS): 1.8/ 5, Criminal Minds R (CBS) and CSI: NY R (CBS): 1.7/ 5 each, NCIS R (CBS): 1.6/ 6, CSI R (CBS): 1.6/ 5

 

Source: Nielsen Media Research data (R = repeat)

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Ratings Box:

What’s Hot/What’s Not
 

-Record BET Awards ‘09:
The live airing of the BET Awards ’09, which was dedicated to Michael Jackson, broke the record books at BET with a whopping 10.65 million viewers. Comparably, this is now the top-rated cable telecast of the year, and the No. 1 awards show on cable also for the year in total viewers and adults 18-49. In addition, there were also record performances on BET for the 106 & Park pre-show (3.1 million total), the BET Awards ’90 After Party Fashioned by My Black is Beautiful Post Show (5.2 million) and the sneak peek of new BET series Tiny and Toya (3.8 million).

 

-USA Extends Winning Streak:

USA finished the just competed second quarter 2009 as cable’s top-rated network in households (2.37 million), total viewers (3.17 million), adults 18-49 (1.37 million) and adults 25-54 (1.47 million), extending its winning streak to 12 consecutive quarters in total viewers and the two key demos. Comparably, this is the first time on cable that any network has delivered over three million total viewers in a 2nd quarter.

 
-Updated Cable Rankings:

What follows are the top 10 rated basic cable networks in prime-time based on the week of June 22. BET, of course, got a huge boost from the aforementioned BET Awards ’09.

 
Total Viewers:

USA: 3.31 million, BET: 2.37, ESPN: 2.30, TNT: 2.15, Fox News: 2.03, TLC: 1.59, Nick at Nite: 1.56, CNN: 1.55, TBS: 1.50, ABC Family: 1.46

 
Adults 18-49:

USA: 1.39 million, BET: 1.28 million, ESPN: 1.02 million, TBS and TNT: 873,000 each, TLC: 869,000, Discovery: 694,000, FX: 643,000, ABC Family: 630,000, A&E: 607,000

 
Adults 25-54:

USA: 1.48 million, BET: 1.07 million, ESPN: 1.02 million, TNT: 961,000, TLC: 820,000, TBS: 768,000, Discovery: 695,000, Food Network: 630,000, FX: 624,000, A&E: 614,000

 
Adults 18-34:

BET: 763,000, USA: 626,000, ESPN: 481,000, TBS: 474,000, TLC: 470,000, TNT: 355,000, ABC Family: 346,000, Comedy Central: 340,000, FX: 325,000, Discovery and MTV: 317,000

 
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-Top 20 Rated Programs in Syndication – Week of June 15:

What follows are the top 20 rated programs in syndication (first-run and off-network) for the week of June 15 (based on households):

 

Wheel of Fortune (CBS Television Distribution): 5.6 rating. Jeopardy (CBS): 4.8, Oprah (CBS): 3.9, Judge Judy (CBS) and Two and a Half Men (Warner Bros.): 3.8 each, Entertainment Tonight (CBS): 3.5, Family Guy (Twentieth): 3.4, CSI: NY (CBS) and George Lopez (Warner Bros.): 3.0 each, Seinfeld (Sony Pictures Television) and Law & Order: SVU (NBC): 2.8 each, Dr. Phil (CBS): 2.7, Everybody Loves Raymond (CBS), Inside Edition (CBS) and King of the Hill (Twentieth): 2.5 each, Live with Regis & Kelly (Disney-ABC) and George Lopez Weekend (Warner Bros.): 2.3 each, Who Wants to Be a Millionaire (Disney-ABC) and Seinfeld – Weekend (SPT): 2.2 each

 

Source: Nielsen Media Research data

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On the Air Tonight:
Prime-Time Programming Options

 
Wednesday 7/01/09
 
ABC:
 8:00 p.m. Wipeout
 9:00 p.m. I Survived a Japanese Game Show

10:00 p.m. Primetime: Crime (season premiere)

  
CBS:

 8:00 p.m. The New Adventures of Old Christine (R)

 8:30 p.m. Gary Unmarried (R)

 9:00 p.m. Criminal Minds (R)

10:00 p.m. CSI: NY (R)

 
NBC:
 8:00 p.m. America’s Got Talent (R)
 9:00 p.m. America’s Got Talent

10:00 p.m. The Philanthropist

 
Fox:

 8:00 p.m. So You Think You Can Dance (two hours)

 
CW

 8:00 p.m. America’s Next Top Model (R)

 9:00 p.m. Hitched or Ditched (R)

 
MTNV

 8:00 p.m. World Music Awards (R)

 
________________________________________________________________________
 

TV Tidbits:

Notes of Interest

 

-So Long, In the Motherhood:

ABC has removed failed midseason sitcom In the Motherhood for the second time and will fill the Thursday 8 p.m. half-hour with another episode of Samantha Who?

 

-Happy 1,000th to Attack of the Show:

G4 staple Attack of the Show, TV’s first and only live daily show dedicated to the digital generation is celebrating its 1,000th episode with a live two-hour installment on Thursday, July 9 at 7 p.m. ET. 

 

-Upcoming on SOAPnet:

SOAPnet, the home of must see serialized programming, has announced two new original projects, plus a second season pick-up of scripted drama Being Erica. The first, Holidate, features two women unlucky in love per episode who swap lives in search of their ideal mates. It debuts on Wednesday, July 29 at 10 p.m. ET and was originally planned as a one-hour special. The second, Bank of Mom and Dad, is a reality series focusing on women in their 20s and 30s who move back home for one week while their parents scrutinize their finances with the help of a financial expert. It premieres on Wednesday, Sept. 30, at 10 p.m. ET.   Aforementioned Being Erica, meanwhile, will return with 12 additional episodes.

 
-Speaking of SOAPnet:

Am I the only one who wishes the cable net would re-acquire repeats of classic serial Knots Landing? Karen, Mack, Val, Gary, Abby, Laura, Greg and the rest of the troubled gang: Mr. TV misses you!

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TV Trivia Time:
Calling Mayberry
 

What was the first name of the telephone operator on The Andy Griffith Show?

 

a)      Clara

b)      Iola

c)      Marge

d)      Sarah

e)      Tillie

 

The answer to yesterday’s question…

 

What was the name of the drama Tyne Daly appeared regularly in after Cagney & Lacey and before Judging Amy?

 

a)      Christy

b)      Courthouse

c)      Legacy

d)      McKenna

e)      To Have & to Hold

 

Is: a) Christy, which was a western drama headlined by Kellie Martin that aired on CBS from 1994-95. Tyne played a tough Quaker named Alice Henderson. 

 

-Current kudos goes to:
Suzanne Ackley, Gerry Bixenspan, Lisa Brause, Peggy Campbell, Larry Collins, Kay Copeland, Annie Courtney, Sue Doron, Heather Enloe, Arleen Fong, Maureen Goldman, Geoffrey Gordon, Bob Ingersoll, David Jackino, Dineen Jones, Deb Kainer, Marie LeFevre Karp, Kathryn Kieser, Stephen LaRue, Jim Moore, Michael Murphy, Stephen Narissi, Aaron Paquette, Greg Phelan, Gordon Purcell, Con Rigg, Lisa Tatum-Roehrig, Colleen Roth, Neal Sabin, Greg Salerno, Ron Salmon, Michelle Stanton, Christy Stratton, Joe Swaney, Andrew Stearn, Ronnie Tallant, Melissa Toyofuku, Myndi Weinraub, Ged Young