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More Momentum for NBC; ABC's The Bachelor on the Map

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THE PROGRAMMING INSIDER
Tuesday, February 23, 2010
 

Prime-Time Metered Market Monday Ratings:

More Olympic Victory for NBC; Notable The Bachelor on ABC

 
Ratings Box:
What's Hot/What's Not
 
On the Air Tonight:
Prime-Time Programming Options
 
TV Tidbits:
Notes of Interest
 

TV Trivia Time:

The Smoking 1960s

 
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Prime-Time Metered Market Monday Ratings:

More Olympic Victory for NBC; Notable The Bachelor on ABC

 
Monday 2/22/10
 

              HH
          Rtg/Shr

NBC 14.5/22
ABC   6.2/ 9
CBS    5.3/ 8
Fox     5.2/ 7
CW     1.6/ 2
 
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-Percent Change From the Year-Ago Evening (Monday, February 23, 2009):

NBC: +215, CW: +60, ABC: + 5, CBS: -17, Fox: -32

   
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-Yesterday’s Winners:  

The Winter Olympics (NBC), The Bachelor: The Women Tell All (ABC)

 
-Honorable Mention:

Two and a Half Men R (CBS), The Big Bang Theory R (CBS), 24 (Fox)

 

-Yesterday’s Losers (excluding repeats):

One Tree Hill (CW), Life Unexpected (CW)

 
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Note: The fast affiliate results for Monday will be posted at PIFeedback by 12 p.m. ET. Go to the website, click on Ratings Box (the first category), then Last Night’s Results, and Monday, February 22, 2010.   

 
 
-Ratings Breakdown:

It sounds repetitive, I know. But NBC swept this fourth Monday in February care of The Vancouver Olympic Winter Games at an average 14.5 rating/22 share in the overnights for the prime-time portion from 8-11 p.m. Here is the half-hour breakdown:

 

The Vancouver Olympic Winter Games (NBC)

8:00 p.m.: 13.6/20 (#1)
8:30 p.m.: 14.5/21 (#1)
9:00 p.m.: 14.8/21 (#1)
9:30 p.m.: 14.8/21 (#1)
10:00 p.m.: 15.1/23 (#1)
10:30 p.m.: 14.324 (#1)
 

Despite facing The Winter Olympics, The Women Tell All edition of ABC’s successful The Bachelor: On the Wings of Love was on the map with a 7.4/11 in the overnights from 8-10 p.m., which should resonate quite well among the target female demos. Take a look at the half-hour breakdown:

 

The Bachelor – The Women Tell All (ABC)

8:00 p.m.: 7.0/10 (#2)
8:30 p.m.: 7.4/11 (#2)
9:00 p.m.: 7.4/11 (#2)
9:30 p.m.: 7.8/11 (#2)
 

Chances are this will not be the last we will be hearing about scandalous Rozlyn Papa. A repeat of Castle closed the night for ABC with a last-place 3.7/ 6 at 10 p.m.

 

CBS was in all repeats last night with its combination of How I Met Your Mother (#2: 4.3/ 6), Wednesday bound Accidentally on Purpose (#4: 3.6/ 5), veteran Two and a Half Men (#3: 7.1/10), The Big Bang Theory (#3t. 6.3/ 9) and CSI: Miami (#2: 5.2/ 8). Since the goal for any show is to attract viewers, Two and a Half Men may want to avoid any more scenes with Jon Cryer in his skivvies. Fans of How I Met Your Mother, Two and a Half Men and The Big Bang Theory will be happy to know that all three sitcoms were already renewed for next season.

 

Over at Fox, another original installment of 24 (#4: 6.3/ 9 at 9 p.m.) built from a repeat of House (#3: 4.1/ 6 at 8 p.m.) by a noticeable 54 percent. Last, and very least, were original installments of The CW’s One Tree Hill (#5: 1.7/ 3), which was not one of the network’s early pick-ups, and recently introduced Life Unexpected (#5: 1.5/ 2), which has been generating steam at the proverbial water cooler despite the lackluster overnights. Based on the metered markets, both dramas have to be considered “losers.” But let’s keep an open mind until we see the young female demos. 

 

Source: Nielsen Media Research data

____________________________________________________________________________
 

Ratings Box:

What's Hot/What's Not

 

-Above Average Sins of the Mother on LMN:

Original made-for Sins of the Mother debuted on The Lifetime Movie Network on Sunday as the cable net’s second highest rated movie to-date in households (1.90 million), total viewers (2.65 million), women 18+ (1.81 million), women 18-34 (225,216), women 18-49 (737,017), women 25-54 (867,973), adults 18-34 (280,050), adults 18-49 (944,461) and adults 25-54 (1,119,517).

 

-Updated Winter Olympic Results:

Based on the first 10 nights of the Vancouver Olympic Winter Games (through Sunday, Feb. 21), NBC is estimating a total tune-in to-date of 167 million viewers on the networks of NBC Universal. Average viewership is 26.0 million -- 27 percent above the 20.4 million for the comparable period in Turino in 2006. The tabloid-fueled Lillehammer Games in 1994 was considerably higher at 39.4 million.

 

Source: Nielsen Media Research data

________________________________________________________________________________
 

On the Air Tonight:
Prime-Time Programming Options

 
Tuesday 2/23/10
 
ABC:
 8:00 p.m. Lost (R)
 9:00 p.m. Lost
10:00 p.m. The Forgotten
 
CBS:
 8:00 p.m. NCIS (R)
 9:00 p.m. NCIS: Los Angeles (R)

10:00 p.m. The Good Wife (R)

           
NBC:
 8:00 p.m. The 2010 Winter Olympics
 
Fox:
 8:00 p.m. American Idol (two hours)
 
 CW:
 8:00 p.m. 90210 (R)
 9:00 p.m. Melrose Place (R)
 ________________________________________________________________________
 

TV Tidbits:

Notes of Interest

 

-Added Clearances for Judge Karen’s Court:

Judge Karen’s Court, which wisely returns to first-run syndication courtesy of Litton Entertainment after a one year absence, has added new stations from the following groups: Barrington, Belo, Capitol, Cox, Gray, Lin,  Media General, New Age, Newport, Quincy, Raycom, Roberts, Tribune, Venture, Weigel, and additional Sinclair stations. 

 
-Speaking of Clearances:

Twentieth Television has cleared the upcoming half-hour syndicated version of Fox’s Don’t Forget the Lyrics, hosted by Mark McGrath, in approximately 155 markets, representing 65 percent of the country. It premieres this fall. 

 

-News From TVS:

First-run weekly Ron Hazleton’s HouseCalls, currently syndicated by MGM Worldwide Television, will be distributed next season by The Television Syndication Company. For information on renewals, contact Donna Kearfott at 407/788-2551 or via email at Donna@tvsco.com.

 

-Cable Series Renewals:

Cable net TLC has renewed non-scripted The Little Couple for a third season, with 20 new episodes ordered. Production is scheduled to begin this spring. Over at FX, recently introduced animated sitcom Archer has been given the go ahead for a second season, with an order for 13 additional episodes for 2011. 

_______________________________________________________________________________
 

TV Trivia Time:

The Smoking 1960s

 

What cigarette company approached the Sterling Cooper advertising agency in search of a new advertising campaign in the pilot episode of AMC drama Mad Men?

 
Chesterfield
Kent
Kool
Lucky Strike
Marlboro
 

The answer to yesterday’s question…

 

Who played Jamie Buchman’s father on sitcom Mad About You?

 
Mel Brooks
Said Caesar
Tim Conway
Don Murray
Carroll O’Connor
 

Is: e) Carroll O’Connor, who appeared periodically opposite Carol Burnett as Gus Stemple.  To the folks who answered Mel Brooks, his character on Mad About You was Uncle Phil.

 
All together now…
 

Tell me why, I love you like I do,
Tell me who, can stop my heart as much as you,
Tell me all your secrets and I'll tell you most of mine,
They say nobody's perfect but it is really true this time,

I don't have the answers,
And I don't have a plan,
All I have is you,
So darling help me understand,

What we do,
You can whisper in my ear,
Where we go,
who knows what happens after here,

Let's take each other's hands,
As we jump into the final frontier,
I'm mad about you,
I'm mad about you,
so mad about you...


-Current kudos goes to:
Don Abel, Suzanne Ackley, Gerry Bixenspan, Barbara Bloomfield, Jim Colucci, Tom Condosta, Reid Davis, Phyllis Epstein, Navid Falaphour, John Ferlazzo, Arleen Fong, Paul Fox, Jeffrey Gold, Maureen Goldman, Geoffrey Gordon, Carolyn Becker Hayes, Bob Ingersoll, Marie LeFevre Karp, Synda Kollman, Mark Krause, Steve Kurtzer, Patty Lynch, Charlene Maville, Michael Murphy, Tony Naldrett, Alan Perris, Alex Petrilli, Jr., Greg Phelan, Gordon Purcell, Joe Rubi, Ron Salmon, Joanne Smith, Michelle Stanton, Ronnie Tallant