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MOJO HD is brewing up a new original series based on a marketing campaign for the beer brand Dos Equis.
Set to debut this fall, the five-episode reality series MIA: The Most Interesting Assistant, will seek out an adjutant for The Most Interesting Man in the World, the fictional spokesman for Dos Equis.
CNN.com entertainment correspondent Shanon Cook will host the program, which is being developed and produced by MOJO HD and Creative Bubble Productions, in conjunction with Euro RSCG.
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