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The joint venture formed by 12 TV groups to develop a new national mobile content service using the digital TV spectrum now has a name and an organization. Called the Mobile Content Venture, the group Tuesday (Jan. 8) named Erik Moreno, svp of corporate development for Fox Networks Group, and Salil Dalvi, svp of mobile platform development for NBC Universal digital distribution, were named interim co-general managers.
Moreno and Dalvi, who will keep their day jobs, will work closely with the venture’s newly established executive steering committee and lead product development, network planning and distribution for the planned service, which will deliver content to mobile devices.
“Erik
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