Mobile Content Providers Targeting Tech-Savvy Hispanics

Demo growth and impact front and center at Univision NewFront

Sponsor Univision highlighted the importance of targeting a Hispanic audience on the Web at the Digital Content NewFronts in New York. Univision, Telemundo and other companies with substantial Hispanic units announced digital initiatives targeting Spanish-speaking consumers.

The growth of digital video advertising has been particularly strong among the Hispanic demographic, which is younger, more mobile, and more socially connected. Nielsen research indicates that 72 percent of Hispanics own smartphones and watch more online video than 62 percent of white non-Hispanic Americans.

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