Mixed Weekend Leadership

THE PROGRAMMING INSIDERMonday, November 15, 2010 Primetime Ratings:Weekend Results Ratings Box:What’s Hot/What’s Not On the Air Tonight:Prime-Time Programming Options TV Tidbits:Notes of Interest TV Trivia Time:Small Screen Relatives _______________________________________________________________________ Prime-Time Ratings:Weekend Results Friday 11/12/10Note: The following results are based on the fast affiliate ratings (Live Plus Same Day data). HH Rtg/ShrCBS 5.8/11ABC 3.5/ 6NBC 3.2/ 6Fox 1.8/ 3CW 1.5/ 3 -Total Viewers:CBS: 9.14 million, ABC: 5.63, NBC: 4.70, Fox: 2.84, CW: 2.48 -Adults 18-49:CBS: 1.6 rating/5 share, ABC: 1.5/ 5, NBC: 1.2/ 4, CW: 1.1/ 4, Fox: 0.9/ 3 -------------------- Note: Any prior rating results are based on the final nationals. Since the level of DVR penetration has increased from 33 percent at this same point last year to approximately 38 percent at present, the overall results may be negatively impacted. ---------- -Friday’s Winners:CSI: NY (CBS), Blue Bloods (CBS) -Honorable Mention:Smallville (CW), Primetime: What Would You Do? (ABC) -Friday’s Losers (excluding repeats):School Pride (NBC), The Good Guys (Fox), Supernatural (CW), 20/20 (ABC) ---------- -Note: Any prior rating comparisons are based on the live plus same day ratings. ---------- -Ratings Breakdown:There was nothing unusual to report on this eighth Friday of the 2010-11 season, with CBS the dominant network at under 10-million viewers and just a 1.6 rating/5 share among adults 18-49. Second in both categories was ABC, followed by NBC, with Fox and The CW tied for the No. 4 and 5 spots, respectively. CBS’ Medium, which recently had its episode order slashed from 22 to 13, won the 8 p.m. hour with 6.92 million viewers and a 1.4 rating/5 share among adults 18-49. But year-ago occupant Ghost Whisperer was stronger and there is still no word what is stepping in. Leading out of Medium was dominant but older skewing crime solvers CSI: NY (Viewers: #2, 9.97 million; A18-49: #2, 1.7/ 5), which has lost considerable steam since moving from Wednesday at 10 p.m., and recent entry Blue Bloods (Viewers: #1, 10.52 million; A18-49: #1t, 1.6/ 5) from 9-11 p.m. Given the low HUT levels, these are still considered “winners” despite the lackluster demo finishes. Second-place ABC opened the evening with Supernanny (Viewers: #2, 5.18 million; A18-49: #2, 1.2/ 4 at 8 p.m.), which concludes this season, followed by recent returnee Primetime: What Would You Do? (Viewers: #2, 6.29 million; A18-49: #1, 1.9/ 6) and veteran 20/20 (Viewers: #3, 5.42 million; A18-49: #1t, 1.6/ 5) from 9-11 p.m. Primetime: What Would You Do? deserves positive mention for the growth out of Supernanny, but tired 20/20 dropped the ratings ball at 10 p.m. NBC’s inspirational but deadly dull non-scripted School Pride finished fifth at 8 p.m., with a mere 2.40 million viewers and a 0.6/ 2 among adults 18-49. Minus any lead-in support, another two-hour edition of Dateline was out of the competitive loop at 5.85 million viewers (#3) and a 1.4/ 5 among adults 18-49 (#3) from 9-11 p.m. Here is the half-hour breakdown: Dateline (NBC) 9:00 p.m. – Viewers: 4.71 million (#3), A18-49: 1.0/ 3 (#3) 9:30 p.m. – Viewers: 5.83 million (#3), A18-49: 1.4/ 4 (#3)10:00 p.m. – Viewers: 6.28 million (#2), A18-49: 1.6/ 5 (#1t)10:30 p.m. – Viewers: 6.60 million (#2), A18-49: 1.7/ 6 (#1) Fox continues to fill the Friday 8 p.m. hour with repeats of House (Viewers: #3, 3.30 million; A18-49: #4, 1.0/ 3), followed by waiting-to-be axed The Good Guys at just 2.39 million viewers (#4) and a last-place 0.7/ 2 among adults 18-49 at 9 p.m. And The CW aired its perennial combination of the final season of Smallville (Viewers: #4, 2.89 million; A18-49: #2, 1.3/ 4), which deserves accolades for the second-place demo finish, and Supernatural, which was below average at 2.08 million viewers (#5) and a 0.9/ 3 among adults 18-49 (#4) at 9 p.m. Source: Nielsen Media Research data ---------- Saturday 11/13/10Note: The following results are based on the fast affiliate ratings (Live Plus Same Day data). HH Rtg/Shr CBS 3.5/ 6Fox 2.6/ 5ABC 2.6/ 5Fox 2.6/ 5 -Total Viewers:CBS: 5.25 million, Fox: 4.27, ABC: 4.11, NBC: 3.87 -Adults 18-49:Fox: 1.4 rating/4 share, ABC: 1.1/ 3, CBS: 1.0/ 3, NBC: 0.8/ 2 --------------- Note: Any prior rating results are based on the final nationals. Since the level of DVR penetration has increased from 33 percent at this same point last year to approximately 38 percent at present, the overall results may be negatively impacted. --------------- -Saturday’s Winners: Nothing -Saturday’s Losers (excluding repeats):Saturday Night Football (ABC), Outlaw (NBC) ---------- -Ratings Breakdown:It was a typically abysmal Saturday, with CBS the most-watched network (at a mere 5.25 million viewers) and the home of Cops and America’s Most Wanted, Fox, No. 1 among adults 18-49, with a 1.4 rating/5 share in the demo. CBS aired repeats of The Mentalist (Viewers: #1, 4.63 million; A18-49: #3, 0.8 rating/3 share) and Hawaii Five-O (Viewers: #1, 5.24 million; A18-49: #3, 0.8/ 3) from 8-10 p.m., followed by perennial 48 Hours Mystery at a dominant 5.87 million viewers and a 1.3/ 4 among adults 18-49 at 10 p.m. Sadly, 48 Hours Mystery was the most-watched show of the evening and it did not even hit the 6-million viewer mark. Fox had nothing unusual to report with its aforementioned combination of Cops (original and repeat: Viewers: #3, avg. 4.35 million; A18-49: #1, 1.5/ 5) and America’s Most Wanted (Viewers: #2, 4.19 million; A18-49: #1, avg. 1.3/ 4). Over at ABC, Saturday Night Football barely resonated, with just 4.11 million viewers (#3) and a 1.1/ 3 among adults 18-49 (#2) from 8-11 p.m. Here is the half-hour breakdown: Saturday Night Football (ABC) 8:00 p.m. – Viewers: 4.70 million (#1), A18-49: 1.1/ 4 (#2) 8:30 p.m. – Viewers: 4.61 million (#2), A18-49: 1.1/ 4 (#2) 9:00 p.m. – Viewers: 4.38 million (#2), A18-49: 1.1/ 3 (#2) 9:30 p.m. – Viewers: 3.80 million (#3), A18-49: 1.0/ 3 (#2)10:00 p.m. – Viewers: 3.47 million (#3), A18-49: 0.9/ 3 (#3)10:30 p.m. – Viewers: 3.70 million (#3), A18-49: 1.1/ 4 (#3) Last was NBC with its combination of the series-finale of Outlaw (Viewers: #3, 3.39 million; A18-49: #4, 0.6/ 2 at 8 p.m.) and repeats of Law & Order: Los Angeles (Viewers: #4, 3.21 million; A18-49: #4, 0.6/ 2) and Law & Order: SVU (Viewers: #2, 5.02 million; A18-49: #2, 1.1/ 4) from 9-11 p.m. Source: Nielsen Media Research data (R = repeat) ------------------------- Sunday 11/14/10Note: The overnight data now includes DVR playback until 3 a.m. local time. One year earlier it was based on Live data only. HH Rtg/Shr NBC 11.0/17Fox 8.4/13CBS 7.3/11ABC 6.1/ 9 ---------- -Note: The year-to-year comparisons are not available today. ---------- Note: The fast affiliate results for Sunday will be posted at PIFeedback.com by 12 p.m. ET. Go to the website, click on Ratings Box (the first category), then Last Night’s Results, and Sunday, November 14, 2010 ---------- -Yesterday’s Winners:60 Minutes (CBS), Football overrun (Fox), The OT (Fox), Sunday Night Football: New England Patriots at Pittsburgh Steelers (NBC), Football Night in America, part 3 (NBC), Desperate Housewives (ABC) -Honorable Mention:The Amazing Race (CBS), Family Guy (Fox) -Yesterday’s Losers (excluding repeats): America’s Funniest Home Videos (ABC) ---------- -Ratings Breakdown: Football-ignited NBC led the Sunday overnight troops, with the New England Patriots at Pittsburgh Steelers at a hefty (and estimated) 14.6 rating/22 share from 8:30-11 p.m. and the half-hour breakdown as follows: Sunday Night Football (NBC) 8:30 p.m.: 14.5/22 (#1) 9:00 p.m.: 15.0/22 (#1) 9:30 p.m.: 15.5/22 (#1)10:00 p.m.: 14.6/22 (#1)10:30 p.m.: 13.6/22 (#1) Earlier in the evening on NBC was pre-game Football Night in America as follows: Football Night in America7:00 p.m. – part one: 1.7/ 3 (#4)7:30 p.m. – part two: 3.5/ 6 (#4)8:00 p.m. – part three: 9.5/15 (#1) Keep in mind, as always, that results for any live sporting event are always approximate. Second-place Fox got a major boost from football as well, with a half-hour football overrun at a whopping 18.1/20 in the overnights at 7 p.m., leading into post game The OT at a dominant 13.9/22 at 7:30 p.m. With a lead-in of this magnitude, just renewed The Simpsons was above-average with a third-place 6.1/ 9 in the overnights at 8 p.m., followed by The Cleveland Show (#4: 4.2/ 6), Family Guy (#4: 4.9/ 7) and American Dad (#4: 3.5/ 5) from 8:30-10 p.m. Overnight growth for Family Guy out of The Cleveland Show this week was 17 percent. CBS, which started Sunday primetime on time for a change, opened with granddaddy 60 Minutes at a healthy (and second-place) 8.9/14 in the overnights at 7 p.m. Next on The Eye net was The Amazing Race (#2: 7.1/11 at 8 p.m.), followed by Undercover Boss (#3: 6.8/10), which is not the force it once was, and relocated CSI: Miami (#2: 6.6/11), which has lost steam since moving from Monday. Over at ABC, tired America’s Funniest Home Videos finished a distant third in the overnights with a 4.1/ 7 at 7 p.m. Next was Extreme Makeover: Home Edition (#3: 5.4/ 8), still potent Desperate Housewives (#2: 8.5/12) and Brothers & Sisters (#3: 6.4/10). Growth of 52 percent for Desperate Housewives out of the 8:30 p.m. portion of Extreme Makeover: Home Edition (5.6/ 8) keeps it in the winner’s circle. Source: Nielsen Media Research data____________________________________________________________________________ Ratings Box:What’s Hot/What’s Not -Conan – Week 1:New TBS late night talker Conan, hosted by Conan O’Brien, finished week one (Monday, Nov. 8 – Thursday, Nov. 11) with 2.93 million viewers, 2.16 million adults 18-49 and 1.50 million adults 18-34. Compared to the season one average for former time period occupant Lopez Tonight (Viewers: 910,000; A18-49: 558,000, A18-49: 315,000 in 2009-10), this was an increase of 222 percent in total viewers, 287 percent in adults 18-49 and a mammoth 376 among adults 18-34. Here is the four night track for Conan. While the sharp declines for nights one through four were expected, the question now is whether or not there will be more erosion in week two…and beyond. Monday 11/09/10 Viewers: 4.16 million, A18-49: 3.28 million, A18-34: 2.45 million Tuesday 11/10/10Viewers: 2.81 million, A18-49: 2.13 million, A18-34: 1.41 million Wednesday 11/10/10Viewers: 2.72 million, A18-49: 1.85 million, A18-34: 1.15 million Thursday 11/11/10Viewers: 2.02 million, A18-49: 1.36 million, A18-34: 980,000 ---------- -New Series Report Card:Based on live plus same day ratings, here are the latest results (in order of total viewers) for the Thursday freshman class: CBS’ $#*! My Dad Says, NBC’s Outsourced and Nikita on The CW. $#*! My Dad Says (CBS) - Thurs. 8:30 p.m.Viewers: 9.72 million (#1 in time period), A18-49: 2.9/ 8 (#1)Grade: CDominance, of course, is good. But retention for $#*! My Day Says out of The Big Bang Theory this week (Viewers: 13.11 million; A18-49: 4.2/12 at 8 p.m.) was still lacing at 74 percent in total viewers and 69 percent among adults 18-49. -----Outsourced (NBC) - Thurs. 9:30 p.m.Viewers: 5.47 million (#3), A18-49: 2.6/ 7 (#3)Grade: C- NBC needs a mass appeal hit sitcom and Outsourced, unfortunately, is not it. Retention out of The Office (Viewers: 7.15 million; A18-49: 3.6/10 at 9 p.m.) was a similar 77 percent in total viewers and 72 percent among adults 18-49. ----- Nikita (CW) – Thurs. 9 p.m.Viewers: 2.33 million (#5); A18-49: 0.9/ 2 (#5) Grade: D What once looked promising continued to lag demographically, with retention this week out of The Vampire Diaries (Viewers: 3.50 million; A18-49: 1.6/ 4) of just 67 percent in total viewers and 53 percent among adults 18-49. ---------------Final Thursday Nationals:What follows are the overall results for the fourth Thursday of the new TV season:Thursday 11/15/10Total Viewers:CBS: 12.75 million, ABC: 7.80, Fox: 7.01, NBC: 5.05, CW: 2.91Adults 18-49:CBS: 3.1 rating/9 share, ABC: 2.6/ 7, NBC and Fox: 2.2/ 6 each, CW: 1.2/ 4 Source: Nielsen Media Research data____________________________________________________________________________ On the Air Tonight:Prime-Time Programming Options Monday 11/25/10 ABC: 8:00 p.m. Dancing With the Stars (90-minutes) 9:30 p.m. The Middle (R)10:00 p.m. Castle CBS: 8:00 p.m. How I Met Your Mother 8:30 p.m. Rules of Engagement 9:00 p.m. Two and a Half Men 9:30 p.m. Mike & Molly 10:00 p.m. Hawaii Five-O NBC: 8:00 p.m. Chuck 9:00 p.m. The Event10:00 p.m. Chase Fox: 8:00 p.m. House 9:00 p.m. Lie to Me CW: 8:00 p.m. 90210 9:00 p.m. Gossip Girl _____________________________________________________________________ TV Tidbits:Notes of Interest -Tori Spelling – Talk Show Host:Reality favorite Tori Spelling is in contention for a daytime talk show on ABC in 2011 co-hosted by Flipping Out star Jeff Lewis. The catch: it has a “Will & Grace vibe.” Stay tuned. -The Bachelor Heads to the Jungle:In the ever challenging battle to program the mundane summer landscape, NBC has ordered a new reality series for summer 2011 called Love in the Wild. The premise: 20 single men and women will be paired in the jungle, with each couple placed in a remote area, relying on a map and each other to get through the challenges. The winning couple, who will be treated to a romantic indulgence, will have the choice to continue with the partner or switch for the next challenge. Sounds deep, doesn’t it? ______________________________________________________________________ TV Trivia Time:Small Screen Relatives Which one of the following was not the name of an actual TV series? a) Auntie Mameb) Grandpa Goes to Washington c) Sister Kate d) Sons and Daughterse) Uncle Buck The answer to Friday’s question… Which one of the following fashion trends did Mary Tyler Moore as Laura Petrie on The Dick Van Dyke Show ignite? a) Bell-bottomed jeansb) Capri pantsc) Pill box hats d) Poodle skirtse) Tie-died shirts Is: b) Capri pants. CBS was against Mary wearing Capri pants initially, arguing that most housewives at the time wore dresses. But goold ol’ Mare was adamant that most of the housewives she knew wore pants. And because of Mary Tyler Moore, Capri pants became the “in” fashion trend. -Current kudos goes to:Joanne Albrecht, Steve Albright, Mark Amato, Becky Beaty, Laurie Biddle, Gerry Bixenspan, Ramey Warren Black, Kimay Bloch, Barbara Bloomfield, Michael Bobble, Barri Bronston, Mitch Burg, Michael Casci, Paul Certo, Steve Clements, Larry Collins, Tom Condosta, Harold Cooper, Kay Copeland, Mark Cosenza, Leslie Creason, Audrey Davis, Sylvia Davis, Dee Davis, Reid Davis, Scott Dickson, Sue Doron, Bob Eisenstaedt, Phyllis Epstein, John Ferlazzo, Scott Hamula, Shannon Herlihy, Heidi Hoffmeister, George Gardner, Beth Gelfond, Maureen Goldman, Geoffrey Gordon, Vicky Gregorian, Ed Griffis, Carolyn Becker Hayes, Brad Hight, Bob Ingersoll, Greg Janover, Ken Jobe, Durry Jones, Deb Kainer, Mary Kalnin, Kathryn Kieser, Tom Kilgallon, Irene Kirschner, Todd Koerner, Synda Kollman, Joel Kunkel, Steve Kurtzer, Stephen LaRue, Valerie Langan, Melinda Lujan, Keith Marder, Tom Mertes, Debbie Mirr, Jim Moore, Anne Moynihan, Cyndy Murrietta, Tony Naldrett, Bill Nuss, Laura Pagel, Eric Peralta, Alan Perris, Alex Petrilli, Jr., Sandra Pettway, Mary Politano, Amy Preisendefer, Francine Purcell, Gordon Purcell, Bob Rall, Tracy Reiner, Con Rigg, Jay Rossi, Colleen Roth, Anthony Salerno (2x), Greg Salerno, Scott Satin,. Ed Schiffer, Carly Schinzing, David Shearer, Maxine Shulman, Karen Soots, Andrew Stearn, Susan Snee Stolar, Julie Stowell, Joe Swaney, Nina Tomlinson, Rick Vosk, Meredith Wayne, Linda Weeks, Larry Weinstock, David Williams, Rob Wilson, Jeanne Yonkers, Ted Zawislak THE PROGRAMMING INSIDERMonday, November 15, 2010 Primetime Ratings:Weekend Results Ratings Box:What’s Hot/What’s Not On the Air Tonight:Prime-Time Programming Options TV Tidbits:Notes of Interest TV Trivia Time:Small Screen Relatives _______________________________________________________________________ Prime-Time Ratings:Weekend Results Friday 11/12/10Note: The following results are based on the fast affiliate ratings (Live Plus Same Day data). HH Rtg/ShrCBS 5.8/11ABC 3.5/ 6NBC 3.2/ 6Fox 1.8/ 3CW 1.5/ 3 -Total Viewers:CBS: 9.14 million, ABC: 5.63, NBC: 4.70, Fox: 2.84, CW: 2.48 -Adults 18-49:CBS: 1.6 rating/5 share, ABC: 1.5/ 5, NBC: 1.2/ 4, CW: 1.1/ 4, Fox: 0.9/ 3 -------------------- Note: Any prior rating results are based on the final nationals. Since the level of DVR penetration has increased from 33 percent at this same point last year to approximately 38 percent at present, the overall results may be negatively impacted. ---------- -Friday’s Winners:CSI: NY (CBS), Blue Bloods (CBS) -Honorable Mention:Smallville (CW), Primetime: What Would You Do? (ABC) -Friday’s Losers (excluding repeats):School Pride (NBC), The Good Guys (Fox), Supernatural (CW), 20/20 (ABC) ---------- -Note: Any prior rating comparisons are based on the live plus same day ratings. ---------- -Ratings Breakdown:There was nothing unusual to report on this eighth Friday of the 2010-11 season, with CBS the dominant network at under 10-million viewers and just a 1.6 rating/5 share among adults 18-49. Second in both categories was ABC, followed by NBC, with Fox and The CW tied for the No. 4 and 5 spots, respectively. CBS’ Medium, which recently had its episode order slashed from 22 to 13, won the 8 p.m. hour with 6.92 million viewers and a 1.4 rating/5 share among adults 18-49. But year-ago occupant Ghost Whisperer was stronger and there is still no word what is stepping in. Leading out of Medium was dominant but older skewing crime solvers CSI: NY (Viewers: #2, 9.97 million; A18-49: #2, 1.7/ 5), which has lost considerable steam since moving from Wednesday at 10 p.m., and recent entry Blue Bloods (Viewers: #1, 10.52 million; A18-49: #1t, 1.6/ 5) from 9-11 p.m. Given the low HUT levels, these are still considered “winners” despite the lackluster demo finishes. Second-place ABC opened the evening with Supernanny (Viewers: #2, 5.18 million; A18-49: #2, 1.2/ 4 at 8 p.m.), which concludes this season, followed by recent returnee Primetime: What Would You Do? (Viewers: #2, 6.29 million; A18-49: #1, 1.9/ 6) and veteran 20/20 (Viewers: #3, 5.42 million; A18-49: #1t, 1.6/ 5) from 9-11 p.m. Primetime: What Would You Do? deserves positive mention for the growth out of Supernanny, but tired 20/20 dropped the ratings ball at 10 p.m. NBC’s inspirational but deadly dull non-scripted School Pride finished fifth at 8 p.m., with a mere 2.40 million viewers and a 0.6/ 2 among adults 18-49. Minus any lead-in support, another two-hour edition of Dateline was out of the competitive loop at 5.85 million viewers (#3) and a 1.4/ 5 among adults 18-49 (#3) from 9-11 p.m. Here is the half-hour breakdown: Dateline (NBC) 9:00 p.m. – Viewers: 4.71 million (#3), A18-49: 1.0/ 3 (#3) 9:30 p.m. – Viewers: 5.83 million (#3), A18-49: 1.4/ 4 (#3)10:00 p.m. – Viewers: 6.28 million (#2), A18-49: 1.6/ 5 (#1t)10:30 p.m. – Viewers: 6.60 million (#2), A18-49: 1.7/ 6 (#1) Fox continues to fill the Friday 8 p.m. hour with repeats of House (Viewers: #3, 3.30 million; A18-49: #4, 1.0/ 3), followed by waiting-to-be axed The Good Guys at just 2.39 million viewers (#4) and a last-place 0.7/ 2 among adults 18-49 at 9 p.m. And The CW aired its perennial combination of the final season of Smallville (Viewers: #4, 2.89 million; A18-49: #2, 1.3/ 4), which deserves accolades for the second-place demo finish, and Supernatural, which was below average at 2.08 million viewers (#5) and a 0.9/ 3 among adults 18-49 (#4) at 9 p.m. Source: Nielsen Media Research data ---------- Saturday 11/13/10Note: The following results are based on the fast affiliate ratings (Live Plus Same Day data). HH Rtg/Shr CBS 3.5/ 6Fox 2.6/ 5ABC 2.6/ 5Fox 2.6/ 5 -Total Viewers:CBS: 5.25 million, Fox: 4.27, ABC: 4.11, NBC: 3.87 -Adults 18-49:Fox: 1.4 rating/4 share, ABC: 1.1/ 3, CBS: 1.0/ 3, NBC: 0.8/ 2 --------------- Note: Any prior rating results are based on the final nationals. Since the level of DVR penetration has increased from 33 percent at this same point last year to approximately 38 percent at present, the overall results may be negatively impacted. --------------- -Saturday’s Winners: Nothing -Saturday’s Losers (excluding repeats):Saturday Night Football (ABC), Outlaw (NBC) ---------- -Ratings Breakdown:It was a typically abysmal Saturday, with CBS the most-watched network (at a mere 5.25 million viewers) and the home of Cops and America’s Most Wanted, Fox, No. 1 among adults 18-49, with a 1.4 rating/5 share in the demo. CBS aired repeats of The Mentalist (Viewers: #1, 4.63 million; A18-49: #3, 0.8 rating/3 share) and Hawaii Five-O (Viewers: #1, 5.24 million; A18-49: #3, 0.8/ 3) from 8-10 p.m., followed by perennial 48 Hours Mystery at a dominant 5.87 million viewers and a 1.3/ 4 among adults 18-49 at 10 p.m. Sadly, 48 Hours Mystery was the most-watched show of the evening and it did not even hit the 6-million viewer mark. Fox had nothing unusual to report with its aforementioned combination of Cops (original and repeat: Viewers: #3, avg. 4.35 million; A18-49: #1, 1.5/ 5) and America’s Most Wanted (Viewers: #2, 4.19 million; A18-49: #1, avg. 1.3/ 4). Over at ABC, Saturday Night Football barely resonated, with just 4.11 million viewers (#3) and a 1.1/ 3 among adults 18-49 (#2) from 8-11 p.m. Here is the half-hour breakdown: Saturday Night Football (ABC) 8:00 p.m. – Viewers: 4.70 million (#1), A18-49: 1.1/ 4 (#2) 8:30 p.m. – Viewers: 4.61 million (#2), A18-49: 1.1/ 4 (#2) 9:00 p.m. – Viewers: 4.38 million (#2), A18-49: 1.1/ 3 (#2) 9:30 p.m. – Viewers: 3.80 million (#3), A18-49: 1.0/ 3 (#2)10:00 p.m. – Viewers: 3.47 million (#3), A18-49: 0.9/ 3 (#3)10:30 p.m. – Viewers: 3.70 million (#3), A18-49: 1.1/ 4 (#3) Last was NBC with its combination of the series-finale of Outlaw (Viewers: #3, 3.39 million; A18-49: #4, 0.6/ 2 at 8 p.m.) and repeats of Law & Order: Los Angeles (Viewers: #4, 3.21 million; A18-49: #4, 0.6/ 2) and Law & Order: SVU (Viewers: #2, 5.02 million; A18-49: #2, 1.1/ 4) from 9-11 p.m. Source: Nielsen Media Research data (R = repeat) ------------------------- Sunday 11/14/10Note: The overnight data now includes DVR playback until 3 a.m. local time. One year earlier it was based on Live data only. HH Rtg/Shr NBC 11.0/17Fox 8.4/13CBS 7.3/11ABC 6.1/ 9 ---------- -Note: The year-to-year comparisons are not available today. ---------- Note: The fast affiliate results for Sunday will be posted at PIFeedback.com by 12 p.m. ET. Go to the website, click on Ratings Box (the first category), then Last Night’s Results, and Sunday, November 14, 2010 ---------- -Yesterday’s Winners:60 Minutes (CBS), Football overrun (Fox), The OT (Fox), Sunday Night Football: New England Patriots at Pittsburgh Steelers (NBC), Football Night in America, part 3 (NBC), Desperate Housewives (ABC) -Honorable Mention:The Amazing Race (CBS), Family Guy (Fox) -Yesterday’s Losers (excluding repeats): America’s Funniest Home Videos (ABC) ---------- -Ratings Breakdown: Football-ignited NBC led the Sunday overnight troops, with the New England Patriots at Pittsburgh Steelers at a hefty (and estimated) 14.6 rating/22 share from 8:30-11 p.m. and the half-hour breakdown as follows: Sunday Night Football (NBC) 8:30 p.m.: 14.5/22 (#1) 9:00 p.m.: 15.0/22 (#1) 9:30 p.m.: 15.5/22 (#1)10:00 p.m.: 14.6/22 (#1)10:30 p.m.: 13.6/22 (#1) Earlier in the evening on NBC was pre-game Football Night in America as follows: Football Night in America7:00 p.m. – part one: 1.7/ 3 (#4)7:30 p.m. – part two: 3.5/ 6 (#4)8:00 p.m. – part three: 9.5/15 (#1) Keep in mind, as always, that results for any live sporting event are always approximate. Second-place Fox got a major boost from football as well, with a half-hour football overrun at a whopping 18.1/20 in the overnights at 7 p.m., leading into post game The OT at a dominant 13.9/22 at 7:30 p.m. With a lead-in of this magnitude, just renewed The Simpsons was above-average with a third-place 6.1/ 9 in the overnights at 8 p.m., followed by The Cleveland Show (#4: 4.2/ 6), Family Guy (#4: 4.9/ 7) and American Dad (#4: 3.5/ 5) from 8:30-10 p.m. Overnight growth for Family Guy out of The Cleveland Show this week was 17 percent. CBS, which started Sunday primetime on time for a change, opened with granddaddy 60 Minutes at a healthy (and second-place) 8.9/14 in the overnights at 7 p.m. Next on The Eye net was The Amazing Race (#2: 7.1/11 at 8 p.m.), followed by Undercover Boss (#3: 6.8/10), which is not the force it once was, and relocated CSI: Miami (#2: 6.6/11), which has lost steam since moving from Monday. Over at ABC, tired America’s Funniest Home Videos finished a distant third in the overnights with a 4.1/ 7 at 7 p.m. Next was Extreme Makeover: Home Edition (#3: 5.4/ 8), still potent Desperate Housewives (#2: 8.5/12) and Brothers & Sisters (#3: 6.4/10). Growth of 52 percent for Desperate Housewives out of the 8:30 p.m. portion of Extreme Makeover: Home Edition (5.6/ 8) keeps it in the winner’s circle. Source: Nielsen Media Research data____________________________________________________________________________ Ratings Box:What’s Hot/What’s Not -Conan – Week 1:New TBS late night talker Conan, hosted by Conan O’Brien, finished week one (Monday, Nov. 8 – Thursday, Nov. 11) with 2.93 million viewers, 2.16 million adults 18-49 and 1.50 million adults 18-34. Compared to the season one average for former time period occupant Lopez Tonight (Viewers: 910,000; A18-49: 558,000, A18-49: 315,000 in 2009-10), this was an increase of 222 percent in total viewers, 287 percent in adults 18-49 and a mammoth 376 among adults 18-34. Here is the four night track for Conan. While the sharp declines for nights one through four were expected, the question now is whether or not there will be more erosion in week two…and beyond. Monday 11/09/10 Viewers: 4.16 million, A18-49: 3.28 million, A18-34: 2.45 million Tuesday 11/10/10Viewers: 2.81 million, A18-49: 2.13 million, A18-34: 1.41 million Wednesday 11/10/10Viewers: 2.72 million, A18-49: 1.85 million, A18-34: 1.15 million Thursday 11/11/10Viewers: 2.02 million, A18-49: 1.36 million, A18-34: 980,000 ---------- -New Series Report Card:Based on live plus same day ratings, here are the latest results (in order of total viewers) for the Thursday freshman class: CBS’ $#*! My Dad Says, NBC’s Outsourced and Nikita on The CW. $#*! My Dad Says (CBS) - Thurs. 8:30 p.m.Viewers: 9.72 million (#1 in time period), A18-49: 2.9/ 8 (#1)Grade: CDominance, of course, is good. But retention for $#*! My Day Says out of The Big Bang Theory this week (Viewers: 13.11 million; A18-49: 4.2/12 at 8 p.m.) was still lacing at 74 percent in total viewers and 69 percent among adults 18-49. -----Outsourced (NBC) - Thurs. 9:30 p.m.Viewers: 5.47 million (#3), A18-49: 2.6/ 7 (#3)Grade: C- NBC needs a mass appeal hit sitcom and Outsourced, unfortunately, is not it. Retention out of The Office (Viewers: 7.15 million; A18-49: 3.6/10 at 9 p.m.) was a similar 77 percent in total viewers and 72 percent among adults 18-49. ----- Nikita (CW) – Thurs. 9 p.m.Viewers: 2.33 million (#5); A18-49: 0.9/ 2 (#5) Grade: D What once looked promising continued to lag demographically, with retention this week out of The Vampire Diaries (Viewers: 3.50 million; A18-49: 1.6/ 4) of just 67 percent in total viewers and 53 percent among adults 18-49. ---------------Final Thursday Nationals:What follows are the overall results for the fourth Thursday of the new TV season:Thursday 11/15/10Total Viewers:CBS: 12.75 million, ABC: 7.80, Fox: 7.01, NBC: 5.05, CW: 2.91Adults 18-49:CBS: 3.1 rating/9 share, ABC: 2.6/ 7, NBC and Fox: 2.2/ 6 each, CW: 1.2/ 4 Source: Nielsen Media Research data____________________________________________________________________________ On the Air Tonight:Prime-Time Programming Options Monday 11/25/10 ABC: 8:00 p.m. Dancing With the Stars (90-minutes) 9:30 p.m. The Middle (R)10:00 p.m. Castle CBS: 8:00 p.m. How I Met Your Mother 8:30 p.m. Rules of Engagement 9:00 p.m. Two and a Half Men 9:30 p.m. Mike & Molly 10:00 p.m. Hawaii Five-O NBC: 8:00 p.m. Chuck 9:00 p.m. The Event10:00 p.m. Chase Fox: 8:00 p.m. House 9:00 p.m. Lie to Me CW: 8:00 p.m. 90210 9:00 p.m. Gossip Girl _____________________________________________________________________ TV Tidbits:Notes of Interest -Tori Spelling – Talk Show Host:Reality favorite Tori Spelling is in contention for a daytime talk show on ABC in 2011 co-hosted by Flipping Out star Jeff Lewis. The catch: it has a “Will & Grace vibe.” Stay tuned. -The Bachelor Heads to the Jungle:In the ever challenging battle to program the mundane summer landscape, NBC has ordered a new reality series for summer 2011 called Love in the Wild. The premise: 20 single men and women will be paired in the jungle, with each couple placed in a remote area, relying on a map and each other to get through the challenges. The winning couple, who will be treated to a romantic indulgence, will have the choice to continue with the partner or switch for the next challenge. Sounds deep, doesn’t it? ______________________________________________________________________ TV Trivia Time:Small Screen Relatives Which one of the following was not the name of an actual TV series? a) Auntie Mameb) Grandpa Goes to Washington c) Sister Kate d) Sons and Daughterse) Uncle Buck The answer to Friday’s question… Which one of the following fashion trends did Mary Tyler Moore as Laura Petrie on The Dick Van Dyke Show ignite? a) Bell-bottomed jeansb) Capri pantsc) Pill box hats d) Poodle skirtse) Tie-died shirts Is: b) Capri pants. CBS was against Mary wearing Capri pants initially, arguing that most housewives at the time wore dresses. But goold ol’ Mare was adamant that most of the housewives she knew wore pants. And because of Mary Tyler Moore, Capri pants became the “in” fashion trend. -Current kudos goes to:Joanne Albrecht, Steve Albright, Mark Amato, Becky Beaty, Laurie Biddle, Gerry Bixenspan, Ramey Warren Black, Kimay Bloch, Barbara Bloomfield, Michael Bobble, Barri Bronston, Mitch Burg, Michael Casci, Paul Certo, Steve Clements, Larry Collins, Tom Condosta, Harold Cooper, Kay Copeland, Mark Cosenza, Leslie Creason, Audrey Davis, Sylvia Davis, Dee Davis, Reid Davis, Scott Dickson, Sue Doron, Bob Eisenstaedt, Phyllis Epstein, John Ferlazzo, Scott Hamula, Shannon Herlihy, Heidi Hoffmeister, George Gardner, Beth Gelfond, Maureen Goldman, Geoffrey Gordon, Vicky Gregorian, Ed Griffis, Carolyn Becker Hayes, Brad Hight, Bob Ingersoll, Greg Janover, Ken Jobe, Durry Jones, Deb Kainer, Mary Kalnin, Kathryn Kieser, Tom Kilgallon, Irene Kirschner, Todd Koerner, Synda Kollman, Joel Kunkel, Steve Kurtzer, Stephen LaRue, Valerie Langan, Melinda Lujan, Keith Marder, Tom Mertes, Debbie Mirr, Jim Moore, Anne Moynihan, Cyndy Murrietta, Tony Naldrett, Bill Nuss, Laura Pagel, Eric Peralta, Alan Perris, Alex Petrilli, Jr., Sandra Pettway, Mary Politano, Amy Preisendefer, Francine Purcell, Gordon Purcell, Bob Rall, Tracy Reiner, Con Rigg, Jay Rossi, Colleen Roth, Anthony Salerno (2x), Greg Salerno, Scott Satin,. Ed Schiffer, Carly Schinzing, David Shearer, Maxine Shulman, Karen Soots, Andrew Stearn, Susan Snee Stolar, Julie Stowell, Joe Swaney, Nina Tomlinson, Rick Vosk, Meredith Wayne, Linda Weeks, Larry Weinstock, David Williams, Rob Wilson, Jeanne Yonkers, Ted Zawislak

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