MindShare Reboots Operations

NEW YORK WPP Group’s MindShare is undertaking a worldwide restructuring starting with North America.

As part of the restructuring, MindShare Interaction, the shop’s digital operation, will be dissolved as a standalone unit and its employees dispersed among client teams and redeployed throughout the network.

“Digital is not at the core of what we do. We are integrating it into the offering, but not at the center, because that would mean you’re no longer media neutral,” said Scott Neslund, MindShare’s North American CEO.

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