Mind the Gap: NBCU’s Burke Looks to Make Waves in the Upfront

Peacock poised to strike

After spending the better part of the last 10 years at the very bottom of the broadcast ratings hierarchy, NBC is on pace to claim victory for the 2013-14 TV season. As such, the network fully expects to make a killing during the spring/summer upfront bazaar.

Speaking to investors during Comcast’s first quarter earnings call, NBCUniversal CEO Steve Burke said the Peacock’s ratings turnaround was unprecedented in the annals of modern television.

“We’re going into the upfront with the best position we’ve had in over a decade, primarily driven by NBC,” Burke said.

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