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THE PROGRAMMING INSIDER
Tuesday, January 5, 2010
 

Prime-Time Metered Market Monday Ratings:

  
Ratings Box:
What's Hot/What's Not
 
On the Air Tonight:
Prime-Time Programming Options
 
TV Tidbits:
Notes of Interest
 
Executive Shuffle
 

TV Trivia Time:

Earning a Living in Stars Hollow

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Prime-Time Metered Market Monday Ratings:

Football Ignited Fox Leads the Pack

 
Monday 1/04/10
 

              HH
          Rtg/Shr

Fox     8.0/12
CBS    6.1/ 9
ABC   5.2/ 8
NBC   3.2/ 5
CW     0.7/ 1
 
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-Percent Change From the Year-Ago Evening (Monday, January 5, 2009):
CBS: - 2, ABC: - 7, Fox: -25, NBC: -38, CW: -62

 
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-Yesterday’s Winners:  

The Fiesta Bowl (Fox), The Bachelor: On the Wings of Love (ABC), Two and a Half Men R (CBS), The Big Bang Theory R (CBS), CSI: Miami R (CBS)

 

-Yesterday’s Losers (excluding repeats):

Heroes (NBC), The Jay Leno Show (NBC), Conveyor Belt of Love (ABC)

 
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Note: The fast affiliate results for Monday will be posted at PIFeedback by 12 p.m. ET. Go to the website, click on Ratings Box (the first category), then Last Night’s Results, and Monday, January 4, 2010.   

 
 
-Ratings Breakdown:

Fox ruled this first Monday of 2010 care of Boise State vs. TCU on The Tostitas Fiesta Bowl at an estimated 8.3 rating/13 from 8-11 p.m.  Comparably, this was down by 28 percent from the above-average year-ago Fiesta Bowl match-up between Ohio State and Texas (11.5/18 on Monday, Jan. 29, 2009), but on par with 2007 and 2008. Take a look:

 

The Fiesta Bowl (Fox)

Monday 1/04/10 (Boise vs. TCU): 8.3/13

Monday 1/05/09 (Ohio State vs. Texas): 11.5/18

Wednesday 1/02/08 (West Virginia vs. Oklahoma): 8.3/13

Monday, Jan. 1, 2007 (Boise vs. Oklahoma): 8.9/15

 

Second overall in the metered markets was a night of repeats on CBS, followed by ABC, NBC and The CW.

 

In season-premiere news, ABC’s The Bachelor: On the Wings of Love returned with an average 5.8/ 9 in the overnights from 8-10 p.m., which was four percent above one year earlier and is likely to score well among the target female audience. Consider this a “winning” performance. Here is the half-hour breakdown:

 

The Bachelor: On the Wings of Love (ABC)

8:00 p.m.: 5.7/ 9 (#2)
8:30 p.m.: 5.7/ 8 (#2)
9:00 p.m.: 5.7/ 8 (#3)
9:30 p.m.: 6.1/ 9 (#3)
 

The Bachelor led into inane 10 p.m. special Conveyor Belt of Love, which dipped to a third-place 4.0/ 7 at 10 p.m. -- 35 percent below the 9:30 p.m. portion of The Bachelor.

 

CBS had nothing unusual to report with its encore combination of How I Met Your Mother (#3: 4.5/ 7), Accidentally on Purpose (#3: 4.3/ 6), Two and a Half Men (#2: 7.7/11), The Big Bang Theory (#2: 7.1/11) and CSI: Miami (#1: 6.5/11). Far less potent was NBC care of a two-hour edition of expected-to-be canceled Heroes (3.1/ 5 from 8-10 p.m.) and failing The Jay Leno Show (#4: 3.4/ 6 at 10 p.m.). Next Monday, Chuck returns to the Monday 8 p.m. hour, followed by Heroes and Jay Leno.

 

Last, and very least, were repeats of The CW’s One Tree Hill (0.8/ 1) and Gossip Girl (0.6/ 1), which never play well in non-originals. 

 

Source: Nielsen Media Research data

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Ratings Box:

What's Hot/What's Not

 

-Above Average Nightline:

Based on final national ratings for the just completed fourth quarter, ABC News’ Nightline rose to its most-watched fourth quarter since 2003, with an average 4.00 million viewers. Comparably, that placed it second behind CBS’ Late Show with David Letterman (4.22 million), with 1.45 million more viewers than NBC’s The Tonight Show with Conan O’Brien. This is the first time Nightline beat The Tonight Show for a fourth quarter in both total viewers and adults 25-54 (Nightline: 1.58 million; Tonight: 1.44) since 1993. 

 

Here are the results for the three late night franchises:

 
ABC: Nightline

CBS: The Late Show with David Letterman

NBC: The Tonight Show with Conan O’Brien

 

Fourth Quarter 2009

-Total Viewers:

CBS: 4.22 million, ABC: 4.00, NBC: 2.55

 
-Adults 25-54:

CBS: 1.72 million, ABC: 1.58, NBC: 1.44

 
-Adults 18-49:

NBC: 1.37 million, CBS: 1.36, ABC: 1.33

 

-Sometimes You Can’t Go Home Again:

If NBC decides to move Jay Leno out of prime-time and back into late night next season, chances are his ratings on The Tonight Show will not match his prior performance. Messing with an established audience is rarely a good thing.

 

Source: Nielsen Media Research data

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On the Air Tonight:
Prime-Time Programming Options

 
Tuesday 1/05/10
 
ABC:
 8:00 p.m. Scrubs
 8:30 p.m. Better Off Ted
 9:00 p.m. Scrubs  
 9:30 p.m. Better Off Ted

10:00 p.m. The Forgotten

 
CBS:
 8:00 p.m. NCIS
 9:00 p.m. NCIS: Los Angeles

10:00 p.m. The Good Wife

           
NBC:

 8:00 p.m. The Biggest Loser: Couples (season premiere)

10:00 p.m. The Jay Leno Show

 
Fox:

 8:00 p.m. Fedex Orange Bowl: Georgia Tech vs. Iowa

 
 CW:
 8:00 p.m. 90210 (R)
 9:00 p.m. Melrose Place (R)
 
 ________________________________________________________________________
 

TV Tidbits:

Notes of Interest

 

-A New Voice in News:
The voice of Academy Award winning actor Morgan Freeman is now heard at the beginning of The CBS Evening News in place of the late and legendary Walter Cronkite. "As comforting as it is to look back on the great career that Walter had, we're looking forward now and we just felt it was the right time to make the move that at some point had to be made," said CBS News and Sports President Sean McManus. "This seemed like the appropriate time since Walter's passing to make the move."

 

-Midseason Calendar:
Now that we are officially in midseason, m your calendars for the following series and season premieres (listed in order of airing):

 

-The Biggest Loser: Couples (NBC): Wednesday, Jan. 5, 8 p.m. ET (season premiere)

-Man vs. Wild (Discovery): Wednesday, Jan. 6, 9 p.m. ET (season premiere)

-Chuck (NBC): Sunday, Jan. 10: 8 p.m. ET (season premiere); regularly scheduled Mondays at 8 p.m. ET

-Big Love (HBO): Sunday, Jan. 10: 9 p.m. ET (season premiere)

-Fantasia for Real (VH1): Monday, Jan. 11, 10 p.m. ET (series premiere)

-American Idol (Fox): Tuesday, Jan. 12: 8 p.m. ET (season premiere)

-Blue Mountain State (Spike): Tuesday, Jan. 12, 10 p.m. ET (series premiere)

-Southland (TNT): Tuesday, Jan. 12, 10 p.m. ET (season premiere, new network)

-Our Little Genius (Fox): Wednesday, Jan. 13: 9 p.m. ET (series premiere)

-Leverage (TNT): Wednesday, Jan. 13, 10 p.m. ET (season premiere)

-Project Runway (Lifetime): Thursday, Jan. 14, 10 p.m. ET (season premiere)

-Archer (FX): Thursday, Jan. 14, 10 p.m. ET (series premiere)

-The Singing Bee (CMT): Friday, Jan. 15, 9 p.m. ET (season premiere, new network)

-Human Target (Fox): Sunday, Jan. 17, 8 p.m. ET (series premiere)

-24 (Fox): Sunday, Jan. 17, 9 p.m. ET (season premiere); regularly scheduled Mondays at 9 p.m. ET

-Life Unexpected (CW): Monday, Jan. 18, 9 p.m. ET (series premiere)

-White Collar (USA): Tuesday, Jan. 19, 9 p.m. ET (season premiere)

-Millionaire Matchmaker (Bravo): Tuesday, Jan. 19, 10 p.m. ET (season premiere)

-The Deep End (ABC): Thursday, Jan. 21, 8 p.m. ET (series premiere)

-Burn Notice (USA): Thursday, Jan. 21, 10 p.m. ET (season premiere)

-Caprica (Syfy): Friday, Jan. 22, 9 p.m. ET (series premiere)

-Spartacus: Blood and Sand (Starz): Friday, Jan. 22, 10 p.m. ET (series premiere)

-Greek (ABC Family): Monday, Jan. 25, 10 p.m. ET (season premiere)

-Tracey Ullman’s State of the Union (Showtime): Monday, Jan. 25, 10:30 p.m. ET (season premiere)

-The Secret Diary of a Call Girl (Showtime): Monday, Jan. 25, 10 p.m. ET (season premiere)

-Damages (FX): Monday, Jan. 25, 10 p.m. ET (season premiere)

-Psych (USA): Wednesday, Jan. 27, 10 p.m. ET (season premiere)

-America’s Best Dance Crew (MTV): Thursday, Jan. 28, 10 p.m. ET (season premiere)

-Kitchen Nightmares (Fox): Friday, Jan. 29, 9 p.m. ET (season premiere)

-Lost (ABC): Tuesday, Feb. 2, 9 p.m. ET (season premiere)

-Shear Genius (Bravo): Wednesday, Feb. 3, 11 p.m. ET (season premiere)

-The Sarah Silverman Program (Bravo): Thursday, Feb. 4, 10:30 p.m. ET (season premiere)

-Undercover Boss (CBS): Sunday, Feb. 7, 10 p.m. ET (time approximate after The Super Bowl); regularly scheduled Sundays at 9 p.m. ET

-Celebrity Fit Club 7 (VH1): Sunday, Feb. 7, 9 p.m. ET (season premiere)

-Survivor: Heroes vs. Villains (CBS): Thursday, Feb. 11, 8 p.m. ET (season premiere)

-Past Life (Fox): Thursday, Feb. 11, 9 p.m. ET (series premiere)

-The Amazing Race (CBS): Sunday, Feb. 14, 8 p.m. ET (season premiere)

-Parenthood (NBC): Monday, March 1, 9 p.m. ET (series premiere)

-The Marriage Ref (NBC): Sunday, March 14, 8 p.m. ET (series premiere)

-Sons of Tucson (Fox): Sunday, March 14, 8:30 p.m. ET (series premiere)

-Celebrity Apprentice (NBC): Sunday, March 14, 9 p.m. ET (season premiere)

 
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Executive Shuffle

 

Jim Curtin has been named SVP at TargetVision Entertainment, where he will be responsible for sales planning for television stations, as well as network and cable sales for the TargetVision TV website content product. Jim’s most recent position was Senior Programmer, Director of Programming for the Katz Television Group. 

 
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TV Trivia Time:

Earning a Living in Stars Hollows

 

What did Miss Patty teach on comedy/drama Gilmore Girls?

 
Acting
Dancing
Home economics
Math
Singing
 

The answer to yesterday’s question…

 

Who played Ann Romano’s mother on sitcom One Day at a Time?

 
Mabel Albertson
Eve Arden
Nanette Fabray
Audrey Meadows
Martha Raye
 

Is: c) Nanette Fabray, who was also Mary’s TV Mom on The Mary Tyler Moore Show. All together now…

 

This is it. This is it.
This is life, the one you get
So go and have a ball.

This is it. This is it
Straight ahead and rest assured
You can’t be sure at all.

So while you’re here enjoy the view
Keep on doing what you do
So hold on tight we'll muddle through
One day at a time, One day at a time.

So up on your feet. Up on your feet
Somewhere there’s music playing.
Don’t you worry none
We’ll just take it like it comes.

One day at a time, one day at a time.
One day at a time, one day at a time.
One day at a time, one day at a time.
One day at a time, one day at a time.

 

-Current kudos goes to:
Joanne Albrecht, Mark Amato, Mary Bancroft, Barbara Berman, Michael Berman, Ramey Warren Black, Larry Collins (2x),  Mark Cosenza, Audrey Davis, Carolyn Becker Hayes, Lauren Blatt, Kimay Bloch, Barbara Bloomfield, Mitch Burg, Paul Certo, Mavis Chow, Harold Cooper, Sue Doron, John Ferlazzo, Arleen Fong, Julie Friedlander, Maureen Goldman, Geoffrey Gordon, Penny Hirsch, Heidi Hoffmeister, Bob Ingersoll, David Jackino, Deb Kainer, Marie LeFevre Karp, Kathryn Kieser, Tom Kilgallon, Mary Kinoshita, Synda Kollman, Mark Krause, Steve Kurtzer, Charmaine Leary, Danny Leclair, Howard Lieboff. Patty Lynch, Tricia McGee, Michael Murphy, Laura Nachman, Cindy O’Connor, Alan Perris, Greg Phelan, Tony Phillips, David Primuth, Gordon Purcell, Michael Ratliffe, Lisa Tatum-Roehrig, Joe Rubi, Greg Salerno, Ron Salmon, Maxine Schulman, Corinna Scoggins, Mindy Staley, Michelle Stanton, Eric Steinberg, Joe Swaney, Carol Teichman, Jodi Titkin, Darcy Tomlin, Ged Young, Myndi Weinraub, Evan Weinstein, Larry Weinstock