Microsoft is finally going after the TV download market with its Zune device and online network.
Company has added more than 800 episodes from congloms including NBCU, MTV Networks and Turner to its online store as part of a subscription push. Offerings pale next to the selection at the iTunes Store, but Chris Stephenson, general manager of global marketing for Zune, said the company wanted to “launch with what we’ve got” and build from there.
Timing is tied to a key selling period for MP3s and a desire to build a social network around those sales.
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