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Digital superstar Michelle Phan, who's dominated the online beauty space and made her presence known offline with her YouTube ad campaign, hopes her new worldwide network Icon will have a robust presence—on the Web, but also potentially on TV.
"I'm platform agnostic," Phan said. "I've been platform agnostic ever since I went online. I'm not saying I'm jumping ship (from YouTube). Platforms—they come and go, but storytelling is forever."
Icon is an international lifestyle network created by Phan and digital network Endemol Beyond, part of Dutch production company Endemol.
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