Don’t mourn the death of the TV movie just yet. With most examples of the format having migrated from broadcast to cable over the past decade, the telefilm remains a big ratings draw for many cable nets.
Cases in point: On Feb. 7, TNT’s original movie Gifted Hands, starring Cuba Gooding Jr. attracted more than 4.2 million viewers, according to Nielsen Media Research. On Jan. 31, the Hallmark Channel’s premiere of Taking a Chance on Love drew more than 3.3
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Spring Special
Save 30% Off an ADWEEK Subscription Today!
Already a member? Sign in