Fox’s American Idol not only has proven to be a ratings blockbuster, it’s also become a powerful marketing tool for music labels.
From the young contestants’ song choices to the artists who agree to become mentors on the program, former chart-topping acts can find their careers re-invigorated from what is commonly known as the Idol “bump.”
But as Mediaweek correspondent Alan Frutkin reports, not all artists and executives think favorably of the hit reality show.
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