Mediaweek TV: CBS Full of Shatner's $#*!

In its pursuit of a Thursday night comedy block, CBS has relocated The Big Bang Theory from Mondays, and paired it with new sitcom $#*! My Dad Says.

The move seems to be paying off.

On its premiere night September 23, Big Bang drew 14 million viewers and a 4.9/14 among 18-49 viewers, while the William Shatner-starring $#*! drew more than 12.5 million viewers and a 4.0/12 among 18-49 viewers.
 
Of course, $#*! is based on the popular Twitter feed Shit My Dad Says by Justin Halpern.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in