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If there’s one new series this fall that advertisers embraced upon their initial viewing last spring, it’s the ABC comedy Modern Family. From Back to You creators Steve Levitan and Christopher Lloyd, this single-camera series—shot in mock-umentary style—looks at three different iterations of the American household. And it anchors the network’s new Wednesday night comedy block, beginning at 9 p.m.
Mediaweek correspondent Alan Frutkin talks with Levitan and Lloyd about the show’s origins, the single-cam format, and their hopes for success.
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