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NEW YORK With the industry placing more scrutiny on accountability, Publicis Groupe-owned MediaVest is putting a big stake in the ground — claiming it is the first agency that can establish a link between television advertising exposure and sales.
The agency has aligned with True ROI Accountability for Media, a research company that has just released Media TRAnalytics 2.0, a process designed to link television effectiveness to sales results. MediaVest is the first agency to utilize the data.
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