NEW YORK Alexander Schmidt-Vogel, worldwide CEO of WPP’s MediaCom, has been named global CEO of GroupM Trading, a new position at the holding company arm that oversees MindShare, MediaCom, Mediaedge:cia and Maxus.
Schmidt-Vogel will lead buying activity and develop best practices for clients that purchase ads on a global basis, GroupM said.
Steve Allan, head of GroupM in the U.K., is in talks with the company to replace Schmidt-Vogel as worldwide CEO at MediaCom, according to sources.
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