The CW Network is farming out its Sunday night, ratings-challenged prime-time programming block to Media Rights Capital, an independent film, television and video studio, in a time buy deal.
Under the terms of the deal, MRC will pay CW a fee and produce original scripted programming that targets a broader audience than the bulk of the current CW audience. Dawn Ostroff, CW entertainment president, will still have final approval of the shows that get on the air.
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