Media Outlook 2011: Spot TV

Spot TV will be coming off quite the two-year roller-coaster ride in 2011.

From hitting rock bottom in 2009 to double-digit gains in 2010, any growth in 2011 will be tempered by tough comparisons. In odd years, sans political, Olympics, World Cup and other special events, forecasters traditionally predict negative growth. It’s no surprise that forecasts for 2011 follow suit.

Forecasts from SNL Kagan, Veronis Suhler Stevenson, BIA/Kelsey and Magna Global predict declines in the low-to-mid single digits, ranging from SNL Kagan’s moderate 2.5

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