Mark your calendar for Mediaweek, October 29-30 in New York City. We’ll unpack the biggest shifts shaping the future of media—from tv to retail media to tech—and how marketers can prep to stay ahead. Register with early-bird rates before sale ends!
Despite mounting evidence that juggling multiple tasks can undermine one’s ability to focus, America is increasingly becoming a nation of multitaskers.
Gfk MRI’s annual Media Day survey shows that media usage is approaching a tipping point.
The number of adults engaging in other activities while watching TV, reading magazines or newspapers or using the Internet is nearly equal to the number who do nothing else when using each of those four major media.
Among all adults, 51 percent of respondents did nothing else while reading magazines.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in