Media Cos. Launch Ad Network

NEW YORK In the latest example of traditional media players allying in the face of shrinking print fortunes, four companies have formed an online sales organization to sell national advertising across all of their Web sites.

The network, called quadrantOne, will include the 175 newspaper and TV Web sites of its four partners Gannett Co., Hearst Corp., the New York Times Co. and Tribune Co. The network will reach more than 50 million monthly unique visitors in 27 of the top 30 markets, including New York, Los Angeles and Chicago, according to the network, citing Nielsen Online figures.

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