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NEW YORK MEC Access and MindShare Performance have jointly created PartnerZ, a research tool that allows clients to evaluate consumer affinity across media properties to identify the sponsorships that best fit their brand and target audience.
The research study, conducted by Millward Brown, covers data on the arts, music, film, festivals, entertainment and sports in the U.S., U.K., France, Germany, Italy, Spain, Russia, China and India. Fieldwork for the study took place from November to December last year.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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