The Dow Jones Insight–2008 Olympics Media Pulse has found that Speedo and McDonald’s are getting the most global attention as Olympic sponsors because of the media attention they have received.
Speedo’s new LZR suit received positive coverage when several swimmers wearing the suit turned in record-breaking performances, but the performances also prompted some of those athletes to break endorsement contracts with other manufacturers.
Speedo received 62 percent of all media mentions of the four swimsuit manufacturers analyzed by Dow Jones Insight.
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