CHICAGO In what chairman and CEO Gary Pruitt called a reversal of a years-long policy, the McClatchy Co. will begin paying sales commissions to ad agencies.
The move will “level the playing field” with other media that pay commissions, McClatchy told shareholders at the sparely attended annual convention.
Paying commissions is among the most dramatic steps McClatchy is taking as it adopts a new advertising sales strategy, according to an account of the meeting by media writer Dale Kasler in the McClatchy flagship Sacramento Bee’s Web site.
For the first time, McClatchy will sell its help-wanted classifieds as Web-first ads, with printed newspapers serving as what Pruitt called “a complement” to CareerBuilder, the online jobs site.
McClatchy
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