MasterChef Finalist Explains the Crossover Between Cooking and Advertising

Elizabeth Cauvel is also a creative director at MRY

When she was auditioning for Season 5 of Fox’s hit cooking show MasterChef, Elizabeth Cauvel told producers she was an associate creative director at New York-based ad agency MRY, working on Johnson & Johnson brands like Listerine and Band-Aid. Their response: blank stares all around.

“No one knows what that means,” they told her.

That’s why she is referred to as simply “advertising executive” on the show, something that gives her agency colleagues a good laugh.

It likely wasn’t her day job but rather her sophisticated spin on Southern comfort food that won over judges Gordon Ramsay, Joe Bastianich and Graham Elliot, who advanced Cauvel to the finals.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in