Martha Whips Up Sponsors for New PBS Cooking Show

JCPenney, University of Phoenix sign on

If your salad-tossing technique is getting a little rusty, fear not. The debut of lifestyle guru Martha Stewart’s newest cooking show is right around the corner.

Martha Stewart’s Cooking School will premiere on PBS the weekend of Oct. 6-7, offering viewers a weekly tutorial on culinary basics (like how to properly hard-boil an egg or break down a chicken) and classic recipes (there’s an entire episode dedicated to sauces).

JCPenney has signed on to sponsor the show through its first two seasons (both of which have already been shot), while the University of Phoenix will act as its title sponsor for the first season only.

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