Mark your calendar for Mediaweek, October 29-30 in New York City. We’ll unpack the biggest shifts shaping the future of media—from tv to retail media to tech—and how marketers can prep to stay ahead. Register with early-bird rates before sale ends!
NEW YORK Martha Stewart Living’s association with its eponymous founder, 360-degree marketing programs and editorial consistency have made it a favorite of marketers.
But now, facing sharp ad-page declines, the title is broadening that message to include beauty, travel and fashion editorial content as it tries to boost its appeal with advertisers in those categories.
With the April issue, Living will introduce a health and beauty column called Apothecary and a fashion department. The magazine also will begin running an occasional personal travel column by Martha Stewart.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in