College basketball has proven to be a slam dunk for Time Warner Inc.
"March Madness" premiered this year on Time Warner’s Turner Broadcasting networks—TBS, TNT, and truTV—as part of a 14-year deal reached in April 2010. The deal has been a boon for the company, especially since the tournament's ratings this year were its highest since 2005. During a call Wednesday to discuss the company's earnings during the first quarter of this year, Time Warner CEO Jeff Bewkes said, "We think it will be a very profitable deal over time."
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in