Mark your calendar for Mediaweek, October 29-30 in New York City. We’ll unpack the biggest shifts shaping the future of media—from tv to retail media to tech—and how marketers can prep to stay ahead. Register with early-bird rates before sale ends!
Louisville’s Rick Pitino was perhaps the biggest winner in this year’s NCAA Men’s Div. I Basketball Tournament, becoming the first head coach to win a National Championship at two different schools. But CBS Corp. and Time Warner Inc. investors could also claim victory when March Madness had run its course.
From March 1 to April 9 (the day after Louisville defeated Michigan in the title game), CBS’ share price rose 5 percent. Heading into the Regional Finals (aka the Elite Eight), CBS shares hit the $46.69
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in