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Lost may rank 10th in the Nielsen ratings among TV shows, but it is the top program in terms of social media interactions, ahead of ratings champ American Idol.
The shows average 131.4 million and 126.5 million social media interactions (posts and reads) per month, according to a new report from analytics firm Networked Insights.
Its SocialSenseTV network ratings report comes just in time for broadcast upfront week and covers the most social media-buzz generating shows. The company said it monitored “billions of interactions from millions of blogs, forums and other sources over a three-month period.”
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