NEW YORK CBS is making a date with the makers of “Lonelygirl15.”
EQAL, the production company that created the Internet sensation, has closed a multifaceted deal with CBS that will either supplement existing Eye programs with online extensions or potentially yield new multiplatform programs.
The pact was announced Wednesday at CBS’ upfront presentation in New York.
“This is a huge opportunity for us,” EQAL CEO Miles Beckett said. “It’s incredibly exciting how you can take existing TV, make it interactive and create communities around it.”
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