In recognition that the TV business is now longer just about the over-the-air platform, TV group LIN TV announced Tuesday (April 13) it had changed its marketing brand to LIN Media.
The company’s legal name will remain LIN TV Corp. or LIN Television Corp.
“During this digital age, our strategic plan is focused on perfecting our core assets and investing in our digital future. Our rebrand better reflects our evolution to a leading multimedia company,” said Vincent Sadusky, president and CEO of LIN.
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