Lifetime on Sunday night (July 12) drew a crowd with the premiere of its new drama series Drop Dead Diva, averaging 2.81 million total viewers in the 9 p.m. time slot, per Nielsen fast nationals.
While last night’s opener didn’t deliver as many viewers as the June 3, 2007, premiere of Army Wives (3.47 million), Drop Dead Diva should thrive in its time slot, which offers a mixed bag of programming options. (Among the series Diva goes head-to-head with are: USA Network’s Law & Order: Criminal Intent, History’s Ice Road Truckers and Food Network’s The Next Food Network Star.)
The
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in