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Unilever has secured a presenting sponsorship of Lifetime’s upcoming miniseries, Maneater, in a deal that the CPG giant hopes will lead to massive exposure for its Vaseline Aloe Fresh brand.
While financial terms were not disclosed, the buy is being positioned as a complete 360º promotion, as it includes multiple branded integrations of Vaseline Aloe Fresh into the narrative of the two-part drama, as well as co-branded promo spots running on Lifetime and other targeted media outlets.
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