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NEW YORK With just a week to go before ABC hosts its 34th straight Oscars telecast, the network is scrambling to find replacement sponsors, as one of the program’s greatest endemic categories has all but abdicated. Sources last week said that L’Oreal Paris would sit out the Feb. 22 spectacle, effectively leaving ABC without a beauty brand.
Besides losing a backer with deep pockets — since 2004, L’Oreal’s Academy Awards spend has added up to a cool $40.9
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