Licensing Fees Strike Again

ABC pays $10K or more for use of Weiner photos

Mark your calendar for Mediaweek, October 29-30 in New York City. We’ll unpack the biggest shifts shaping the future of media—from tv to retail media to tech—and how marketers can prep to stay ahead. Register with early-bird rates before sale ends!

If a story is juicy enough, the TV news outlets will open their checkbooks. The most recent example: the revelation that ABC paid between $10,000 and $15,000 in licensing fees for the use of photos in its on-air reporting on the Anthony Weiner scandal. The money went to Meagan Broussard (one of the women Rep. Weiner had been corresponding with) for exclusive use of some of the photos at the heart of the scandal.

Sources at ABC News don't dispute the dollar range.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in