Who’s the champ in the crowded field of auto insurers fighting for your buck? In one corner you have the Geico Gecko, the Caveman and the goggly-eyed stack of Kash. In another corner the warm Barry White-esque voice of Dennis Haysbert. In yet another we have the personification of “Mayhem,” for Allstate, as well as, Progressive’s superstar saleswoman Flo and Liberty Mutual ‘s celebrity endorsements with Oprah as a spokesperson. But which spot is most effective?
A report from Ace Metrix, released today, used a panel of 500 U.S.
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