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Leno Slips, But Stats Still Solid

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Night two of NBC’s The Jay Leno Show, as expected, took a considerable hit, but the early results are still positive. 

Leading out of the two-hour season-premiere of The Biggest Loser, Leno in day two scored a dominant 8.0 rating/14 share in the metered markets, according to Nielsen Media Research data.  Comparably, that was down by a hefty 34 percent from its launch on Monday (12.1/20 on Sept. 14).  But it built by 25 percent from the 9:30 p.m. portion of The Biggest Loser (6.4/10).  And it was an improvement of 19 percent over the year-ago season-premiere of former occupant Law & Order: SVU (6.7/11 on Sept. 23, 2008). 

But it built by 25 percent from the 9:30 p.m. portion of The Biggest Loser (6.4/10).  And it was an improvement of 19 percent over the year-ago season-premiere of former occupant Law & Order: SVU (6.7/11 on Sept. 23, 2008).  
 
Since The Jay Leno Show opened one night earlier with 18.42 million viewers and a 5.3 rating/14 share among adults 18-49 based on the Live Plus Same Day nationals, last night’s overnights should translate to  between 12 and 13 million viewers and a high 3-rating in the demo once the fast affiliate results are available (and posted, of course, at PIFeedback.com).  But what should be noted is the expected strength of lead-in The Biggest Loser, which always delivers demographically.
 
The Biggest Loser opened the new season with a respectable 5.9/10 in the overnights, building by half-hour as follows:
 
The Biggest Loser:
8:00 p.m.: 5.3/ 9 (#2)
8:30 p.m.: 5.9/10 (#2)
9:00 p.m.: 6.0/10 (#1)
9:30 p.m.: 6.4/10 (#1)
 
Comparably, this was an improvement of 11 percent over it’s year-ago season opener (5.3/ 8 on Tuesday, Sept. 16, 2008).

For updated ratings stats, click here.