Ask media buyers if they believe broadcast TV has irredeemably slipped into senescence, and you’ll get an earful.
“Sure, no one’s watching the ads, and everyone has dumped network TV for cable because that’s where all the great shows are,” says one national TV buyer with more than a little attendant sarcasm. “Every week 15 million people watch Charlie Sheen do his Charlie Sheen thing, on a show that’s been on the air seven, eight years.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in