Mark your calendar for Mediaweek, October 29-30 in New York City. We’ll unpack the biggest shifts shaping the future of media—from tv to retail media to tech—and how marketers can prep to stay ahead. Register with early-bird rates before sale ends!
Landon Donovan’s heroics in the 2010 FIFA World Cup have earned the midfielder some new fans. In his first Major League Soccer match since Team USA lost to Ghana in the Round of 16, Donovan and the LA Galaxy helped deliver season-high ratings to ESPN2.
Per Nielsen live-plus-same-day ratings data, the July 4 Galaxy-Seattle Sounders match drew 391,000 viewers, up 87 percent from a year-ago meeting between DC United and the Columbus Crew (209,000 viewers).
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in