Riding the recovery and the return of auto, spot TV was up 28.1 percent in the second quarter and 24.4 percent for the first half of the year, according to a TVB analysis of Kantar Media data.
Of the three broadcast TV segments, spot TV outperformed syndication and network TV by a wide margin. For the first half of 2010, spot TV was up 24.4 percent to nearly $6.9 billion. Network TV was up 8 percent to $13.4
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