The Jersey Boys | Adweek The Jersey Boys | Adweek
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The Jersey Boys

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Added Amplify's Neuman: "Every single one wants to have a deeper understanding."

With the first steps towards jersey sponsorship being taken by MLS in the U.S. -- in an environment where alternate streams of revenue are critical -- it will be interesting to see if the other major sports leagues follow suit. Ten of the MLS teams are now raking in roughly $23 million annually over the next three to five years -- a little industry in itself. If in fact the others do put their jerseys on the sponsorship block, given the scale of their team numbers -- the MLB, NBA and NHL each have 30 teams across North America, and the NFL has 22 -- a brand new multimillion-dollar advertising category could result.