CNN's Jeff Zucker Poaches Exec From Katie Couric's Talk Show | Adweek CNN's Jeff Zucker Poaches Exec From Katie Couric's Talk Show | Adweek
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Jeff Zucker Poaches Exec From Katie Couric's Talk Show

The latest of many off-camera changes at Katie and shifts at CNN

CNN Worldwide's Jeff Zucker has poached Michael Bass, a co-executive producer for Katie Couric's Disney-ABC talk show, which formerly employed Zucker and in which he still has ownership interests, according to The New York Times.

Zucker brought Bass to Katie, where they worked together until Zucker left to become president of CNN Worldwide at the end of last year. They've been colleagues since they both worked at the Today Show. Bass will now report to Zucker as svp of CNN Worldwide.

Zucker—along with Bass, Couric, and Kathy Samuels—was one of the original co-executive producers of Katie, which debuted last September to be the highest-rated new talk show of the season. 

But in spite of its popularity, Steve Harvey's talk show has been outperforming Couric's in the coveted 25-to-54-year-old female demographic that daytime advertisers covet, according to The Hollywood Reporter. That show has a bit of an all-star team behind it, including former Good Morning America producer Ethan Nelson and The View producer Patrick Ignozzi.

Katie execs expect a shake-up after the first season ends and before the second season begins, according to the Times, although Bass may not be replaced. 

Zucker has made many personnel changes since he started his CNN gig in an attempt to revive the company. He hired another Today show alum, former NBCUniversal corporate communications vp Allison Gollust, as senior communications vp for CNN Worldwide. He axed CNN veterans James Carville, Mary Matalin and Roland Martin.

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