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With about a month to go before the broadcast networks ring up the curtain on their fall programming slates, ad sales execs are getting ready to tuck into what should prove to be the most lucrative upfront market in history.
And while marketers are resigned to the reality of double-digit price increases, the aftermath of the catastrophe in Japan and a stateside labor crisis could have a chilling effect on the 2011-12 bazaar. Earlier this month, Toyota acknowledged that a disruption in its auto parts supply chain may cause it to lose production of as many as 35,000 vehicles at its North American plants.
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