It's Official: ESPN Scored Cable's Highest Ratings Ever With College Football Championship

So expect that $1 million ad price tag to go up in 2015

Mark your calendar for Mediaweek, October 29-30 in New York City. We’ll unpack the biggest shifts shaping the future of media—from tv to retail media to tech—and how marketers can prep to stay ahead. Register with early-bird rates before sale ends!

College football's inaugural playoff championship game on Monday night is now in the books as the high-ratest cable television program of all time, drawing a staggering 18.5 overnight rating, according to Nielsen.

The Oregon-Ohio State game peaked between 9:30 p.m and 9:45 p.m. ET on ESPN, with a 20.5 metered market rating, said the New York-based research company.

Nielsen showed that the cable sports network garnered an 18.9 rating last night across the 12 different ways it offered in its Megacast, which included alternative viewing options on ESPN2, ESPNU and ESPNews.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in